It’s the time of year where advertisers are planning New Year resolutions for PPC accounts. However, if you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good. A few months back we discussed the multi-channel attribution templates available in AdWords and Google Analytics. If you’ve taken the time to understand and … [Read more...] about How To Create Google Analytics Custom Attribution Models
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Effective Google Analytics AdWords Data Integration
A huge topic in 2014 - ‘more data’ for AdWords users has been answered by Enhanced Google Analytics! Throughout 2014, Google Analytics (GA) has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features to analyze, report and base decisions. GA has added the below AdWords features integrations. I’ll be … [Read more...] about Effective Google Analytics AdWords Data Integration
Morning Clicks: New Google Guides, eCommerce in China, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google wants you to remarket, and they want you to remarket in search, and they've released a guide to show you just how to do it. [Inside … [Read more...] about Morning Clicks: New Google Guides, eCommerce in China, and More
Getting Your Shopping Campaigns Holiday Ready
Product Listing Ads are now found within Google Shopping campaigns. Unlike text ads, these ads show photos of products, along with prices and product names right on the search results page when people search for items on Google. Product Listings are a crucial piece of online sales for Ecommerce accounts during this time, so make sure your accounts are ready. Google has … [Read more...] about Getting Your Shopping Campaigns Holiday Ready
Morning Clicks: Ad Free YouTube, How Google Works, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google conducted research into the impact of digital shopping on in-store shopping. [Inside AdWords] YouTube is looking into an ad-free version … [Read more...] about Morning Clicks: Ad Free YouTube, How Google Works, and More
The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. The new and improved look for Bing Ads came with updates to the opportunities tab with advice on what to change in your Bing account. [Search Engine … [Read more...] about Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns
AdWords Implements Shopping Campaigns Upgrade Tool
Have you upgraded your Product Listing Ads over to Shopping Campaigns yet? The due date is coming quickly, as Google has explained that by the end of August Product Listing Ads will be no more, and Shopping Campaigns will officially take over. Don't hit that panic button yet! AdWords has made it easy for advertisers to make the switch to Shopping Campaigns by launching … [Read more...] about AdWords Implements Shopping Campaigns Upgrade Tool
Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview. We will interview Matt Lawson (@onemanisthelaw), Google’s Director of Performance Ads Marketing. Topics discussed will include: The evolution of Google Shopping and image-based advertising What makes AdWords the industry standard New features … [Read more...] about Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
Google AdWords Introduces Dynamic Sitelinks
On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords. How Do They Work? Dynamic sitelinks will be automatically placed under your regular ad whenever it seems apparent to Google that the user is looking for a specific product or service that your site provides. The examples that Google gives in the article include if a person is … [Read more...] about Google AdWords Introduces Dynamic Sitelinks
New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
At first glance, the financial data in Google’s latest quarterly financial summary look positive for the king of online advertising. “Google had a great quarter with revenue up 22% year on year, at $16.0 billion”, said Patrick Pichette, CFO of Google. “We are moving forward with great product momentum and are excited to continue providing amazing user experiences, with a view … [Read more...] about New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
Google Launches AdWords Editor Version 10.5
The AdWords Editor is a tool that all Paid Search advertisers are familiar with. The editor allows users to: Work on an account offline Easily make bulk changes in an account Export and import files in order to make account changes Copy or move items from ad group to ad group (or campaign to campaign) And much more The Editor is probably the most utilized tool … [Read more...] about Google Launches AdWords Editor Version 10.5
