Think you have the best search marketing strategy? PPC Summit is calling all Internet marketers to submit your proven technique or strategy that helped increase your conversions. Winner gets a FREE PASS to PPC Summit. Take note: the deadline is May 12th! Just answer these two questions to enter: Question #1: What Increased Your Search Marketing ROI Last Year? Question #2: … [Read more...] about Want A Free Pass to Pay Per Click Summit?
Search Results for: microsoft ads
Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
Last week I explained how to use custom URL tags to track keyword level data from your Yahoo! Search Marketing campaigns. In that post I promised to share the instructions for tracking that same data for MSN's adCenter. Before I dig into the nitty-gritty, I must give a huge hat-tip to Alex Cohen for his original post on this subject. So without further ado, let me explain … [Read more...] about Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
PPC News Roundup for December 13, 2007
Eric Enge from Search Engine Watch talks about just how important landing page optimization is for search engine marketers in terms of increasing revenue. A few steps into optimizing your landing page is to think back to when you originally designed your site; did you design the site for what you wanted it to do or how customers would use it? Go back and re-think how customers … [Read more...] about PPC News Roundup for December 13, 2007
PPC News Roundup for January 16, 2008
Over at optimizeandprophesize.com, Jonathon Mendez has a list of the top 10 multivariate & A/B testing results from 2007. Most of the A/B split testing goes into detail on landing pages and conversion data. Some tests include a single product converting better over a choice of three, long scroll text and different calls to action on your landing page, which could also be … [Read more...] about PPC News Roundup for January 16, 2008
The Top 3 SEM “Year in Review” Lists for 2007
Every year, bloggers from all corners of the SEM industry create "Best of" lists to review news-bites, articles and varied quips on the year's performance. All of us at PPC Hero wanted to dive head-first into this year-end ritual. As part of our week-long look at 2007, we decided to examine these lists from other blogs and compile the 3 best for our readers! ClickZ: 2007 PPC … [Read more...] about The Top 3 SEM “Year in Review” Lists for 2007
Top 5 PPC Developments That Made News in 2007
The year of the boar, otherwise known as 2007, was a year to remember. Whether you followed the dilly-dallying of Britney Spears, the screen writer's strike or the feud between 50 Cent and Kanye West, 2007 offered something for everyone! All entertainment gossip aside, this past year was also huge for PPC. All three of the major search engines made strides in advancing their … [Read more...] about Top 5 PPC Developments That Made News in 2007
Getting Certified in Google Adwords, Yahoo! and MSN AdCenter
The team here at Hanapin Marketing has recently become a certified company in Google Adwords, Yahoo! and MSN AdCenter. In this post I've listed the top three search engines and how to become a certified individual or company. I've included information such as benefits, costs, how to access the learning materials, tips on taking the exam and requirements to becoming … [Read more...] about Getting Certified in Google Adwords, Yahoo! and MSN AdCenter
5 Good Reasons to Use Google’s Adwords Editor
Google’s AdWords Editoris a free desktop application that will make your AdWords management a breeze. With Adwords Editor, you can make major and minor changes to your account quick and easy. In this post I will highlight just a few ways this helpful application can you save time and headaches! Make account changes offline: post them when you’re ready I think … [Read more...] about 5 Good Reasons to Use Google’s Adwords Editor
The Secret to Success May Lie in Your Settings
Today's topic: The Secret. Ok, so I'm not going to start rattling off the hidden truths to eternal happiness. But I may just provide a tiny bit of relief for you and your PPC campaigns! In continuation of our goal to "Revitalize Your PPC Campaign in 5 Days," today I'm going to concentrate on account settings. Google AdWords, Yahoo! Search Marketing and MSN adCenter all have … [Read more...] about The Secret to Success May Lie in Your Settings
5 PPC Questions Answered by Evan Roberts from PPCLab.com
Evan Roberts is a well-known blogger in the pay-per-click industry. His blog, www.ppclab.com focuses on paid search and provides actionable analysis and insight into the world of PPC. Evan has been actively managing paid search for four years now. In addition to paid search Evan has extensive experience in search engine optimization and affiliate marketing. We've chosen Even … [Read more...] about 5 PPC Questions Answered by Evan Roberts from PPCLab.com
PPC News Roundup for June 13, 2007
There is an awful lot of chatter about Ask. Regardless if their search alterations are generating better results, the certainly are causing a stir in the blogosphere. Ask is touting their new morph and in-line search functions. SE Round Table asks if the "The Algorithm" campaign is working. Search Insider dissects Ask’s new SERP and gives some very interesting … [Read more...] about PPC News Roundup for June 13, 2007
PPC News Roundup for June 7, 2007
This is an excellent study of the difference between keyword matching types in Google and Yahoo!. A forum thread discusses how Yahoo! sponsored search results are showing bolded display URL’s. Google’s sponsored search results are now bolding search query synonyms within ads (i.e. "purse" bolds "handbag" with an ad). This new keyword tool, Keyword … [Read more...] about PPC News Roundup for June 7, 2007
