Holy cow that is cool! Google is testing the use of images in PPC advertisements! There’s no description but who needs one when there is a picture? The only information present is the picture, price, brand and link. Very cool for click-through rates. A study...

Search Engine Journal posted some screenshots indicating that Google is testing their results layout. The post, Sponsored Ads Get Closer to Organic Result in SERPs, shows screenshots of the paid results pushed a little to the left. Interested in more details on the Yahoo-Microsoft agreement?...

The Yahoo Search Marketing blog wants you to get ready for the back-to-school season. One tip on getting prepared is to focus your keywords on your searchers, not the buyers. What??? Yes, they say that the kids are the ones typing in ‘clothes for kids’...

Google Adwords clicks are actually accurate? According to the Inside Adwords blog theMedia Rating Council has accredited Adwords in regards to their click measurement systems. I didn’t even know there was a Media Rating Council!  They say Google’s click measurement technology meets the industry standards...

If you wanna make some display ads for yourself…or your clients, but don’t really have the time, money, expertise: that’s okay! Yahoo is piloting a program that provides templates to help you in creating display ads and displaying them for a minimum of $30/day. Read...

You should think of this article as a “what to expect when you’re expecting” in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your pay-per-click campaign. Okay, I’ll just...

I’m not here to tell you Bing is the greatest thing ever, and I’m not here to tell you that, No, Bing is not a “Google Killer.” Lots of others have already weighed in on the topic and, as a search marketer, that’s not my...

I’m not pointing fingers at anyone in particular (I promise!), nor do I assume that everyone of you fall into this category.  But I know that there are a great deal of you out there who are “too busy” to improve your PPC campaigns.  Either...

Dearest PPC Hero readers, my apologies for not getting the weekly roundup goodness to you sooner today. It’s been pretty hectic ’round these parts. I guess I should also probably mention that this is my last day as a member of the PPC Hero team....

Welcome to day 2 of our week-long series on PPC geo-targeting!  When navigating the expansive waters of geo-targeting with pay-per-click, there are about as many tactics to employ as there are locations to target. Choosing the right geo-targeting tactics can be a daunting task. To...