Many small experiments are currently being run on Google’s display ads, and while they are meant to go unnoticed and without fanfare, they are occasionally leaked and analyzed publicly. Ultimately, this usually provides us with an interesting look at the future actions of Google and online marketing. The latest experiment allows advertisers to incorporate company Twitter feeds … [Read more...] about PPC News Roundup for June 04, 2010
Search Results for: twitter
Why Specialty Businesses Need Long-Tail Keyword Marketing
At WordStream, we firmly believe in the power of the long tail for cost-efficient, high-converting paid search marketing campaigns. Long tail keywords are an effective marketing tactic for every kind of business. However, if you're a niche, specialty business and you haven't yet embraced the long tail, you really need a reality check! Long-tail keyword marketing is absolutely … [Read more...] about Why Specialty Businesses Need Long-Tail Keyword Marketing
Always Review Your PPC Campaign Leads
This post was written by Matthew Umbro from https://theppcblog.com. Matthew has been in the PPC industry since August 2007 and has earned his Google AdWords and MSN adExcellence certifications. He can be reached via email at matt@theppcblog.com or through Twitter @Matt_Umbro. As a PPC campaign manager for business-to-business (B2B) clients, there’s one question I always ask: … [Read more...] about Always Review Your PPC Campaign Leads
Hanapin is Hiring! – Looking for Search Marketing Specialists
Hang out with people who understand blogging and Twitter, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated! Hanapin Marketing is now hiring and we're looking for talented folks who love search engine marketing. Applications are due Sunday, March 21, 2010 at 8 pm - so get started on that cover letter! The … [Read more...] about Hanapin is Hiring! – Looking for Search Marketing Specialists
PPC Hero Got a Facelift!
A couple of weeks ago we gave you a sneak peek into Hanapin Marketing’s big plans for the blog redesign. After much anticipation, the day has finally arrived… PPC Hero just got a makeover! The PPC Hero team is very excited to launch our new and improved blog design. If you don’t remember the old look, check out the before and after: BEFORE AFTER We hope you love it as much … [Read more...] about PPC Hero Got a Facelift!
Best Practices for YSM Network Distribution
Last week I introduced the expanded Yahoo (YSM) network distribution options and how to find and change your account settings. As promised, this post will focus on some best practices to restructure your Yahoo campaigns to target both search and search partners. If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords … [Read more...] about Best Practices for YSM Network Distribution
PPC Hero Is Getting Ready For A Makeover!
2009 was a great year for both Hanapin Marketing and PPC Hero. We’ve more than doubled our staff this year, our subscriber numbers are looking better than ever, and we have some really exciting things planned for 2010. The first of those is a PPC Hero face-lift! It is always exciting when a company is able to go through a blog redesign. Not only does it mean that you have … [Read more...] about PPC Hero Is Getting Ready For A Makeover!
PPC News Roundup for 12/4/2009
If you haven’t already- please, take a moment to fill out our readership survey! We’re looking to better understand our readers so we can specialize content to what you want…and we can’t do that without your help. It’s a win-win: we all get better content, and you’ll have a chance to win a free landing page review by the PPC Hero team! Fantastic. Thanks in advance! Are you … [Read more...] about PPC News Roundup for 12/4/2009
PPC News Roundup For 10/23/2009
I think not enough people take advantage of ad scheduling/day parting. There are lots of reasons to schedule your ads including this one from the folks at ROI Revolution: if people can't reach your company 24 hours a day, it might be hurting you to have your ads running at 3 AM. All internet advertising and marketing these days is about quickly, continuously, and transparently … [Read more...] about PPC News Roundup For 10/23/2009
We’re Looking for Search Engine Marketing (SEO + PPC) Specialists
Do you know someone who loves the web? Hanapin Marketing is currently looking for three search marketing specialists to add to our talented and hard working team! We have a comprehensive and intensive 12-week training program, so while experience in SEO and PPC is helpful, it's not required. The ideal candidate... loves the Internet; obsessively makes to do … [Read more...] about We’re Looking for Search Engine Marketing (SEO + PPC) Specialists
Learn More about ClickEquations – SWEEPTSTAKES SPONSOR
In case you haven't heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we're going to give you some details on the software prizes that are up for grabs in the sweepstakes. And if you haven't done so, enter now! Before we were ClickEquations, we were Commerce360, a full … [Read more...] about Learn More about ClickEquations – SWEEPTSTAKES SPONSOR
PPC News Roundup for Friday 7/31/2009
Confused by the overwhelming amount of information on the Yahoo/Microsoft agreement? Danny Sullivan over at Search Engine Land breaks it down with The Microsoft-Yahoo Search Deal, In Simple Terms. It's a fairly long post, but some good information nonetheless. Matt Cutts has a neat little poll going on Who Came out ahead in the Microsoft-Yahoo deal? With over 1,300 votes, 80% … [Read more...] about PPC News Roundup for Friday 7/31/2009
