Increasing your Quality Score is fun, right? And, hey, profit's pretty okay too. But to achieve an enjoyable and lucrative PPC account, it's important to ensure that your campaign structure is organized to bring you in the highest Quality Score as possible. In this episode of Ticker Tuesday, we walk you through the different ways you can organize your PPC account, from … [Read more...] about Ticker Tuesday: Organizing PPC Campaigns For Fun And Profit
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Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
As pay per click managers, we are all way too busy to be monitoring every minute moment in our PPC accounts. So why aren't you using more automated tools? From Google's automated rules to reports downloaded through Analytics Intelligence, Google has many ways to help you save time with their hands-free tools. In this episode of Ticker Tuesday, we show you which tools are the … [Read more...] about Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
The Strategy Behind Display Network Exclusions
Did you know that sometimes you should exclude automatic placements that have converted? Or that excluding at the URL level can be a waste of time, if not done right? Do you know how to sort the information based on your goal metrics? In this PPC howto, pay per click expert Jessica Niver gives an in-depth explanation of these questions, while also revealing other strategies … [Read more...] about The Strategy Behind Display Network Exclusions
Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile?
Google mobile search, pocket PC PPC, PPC mobilism...no matter what you call it, pay per click for mobile devices is a hot topic right now. In this episode of Ticker Tuesday, we go through how to check to see that you're set up for mobile PPC in a way that gives you the most benefit from your PPC campaigns. So whether you're wondering if your mobile website is set up … [Read more...] about Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile?
Ticker Tuesday: New Ideas For Pay Per Click Ads
In this episode of Ticker Tuesday, we give you a laundry list of new ideas to help improve your PPC advertising ad content, especially in Google AdWords. If you're looking for new ways to increase your ad's performance and raise your ROI, this video is for you! https://www.youtube.com/watch?v=kCJ5TVwljMA Want more PPC strategies and tips? Check out our other episodes of … [Read more...] about Ticker Tuesday: New Ideas For Pay Per Click Ads
How To Set Up Conversion Tracking In Google AdWords
Conversion tracking is essential for PPC account management, but setting up Google conversion code in AdWords can be confusing. In this how-to video, we show you how to set up conversion tracking in Google Adwords, and then how to make sure it's up and running! https://www.youtube.com/watch?v=oL2DKAo4xjk Transcript: Hello and welcome to PPC Hero’s video tutorials. Today … [Read more...] about How To Set Up Conversion Tracking In Google AdWords
Ticker Tuesday: Fixing PPC Problems With Keyword Match Types
In this episode of Ticker Tuesday, we'll walk you through how to use different search keyword match types to fix problems in your PPC account. So whether you have a low CTR or a high CPL, we've got a solution for you! https://www.youtube.com/watch?v=fGJwFuZDbA8 Want more PPC strategies and tips? Check out our other episodes of Ticker Tuesday: Ticker Tuesday 1: Making … [Read more...] about Ticker Tuesday: Fixing PPC Problems With Keyword Match Types
Ticker Tuesday: Setting Up Data Feeds In Google Merchant Center
In this episode of Ticker Tuesday, we take you through what to be especially careful of when setting up a feed on Google Merchant Center. So whether you are setting up your Merchant account for AdWords Ad Extensions or Product Listing Ads, or to take advantage of other Google products for businesses, this short how-to is for you! https://www.youtube.com/watch?v=JHUlnTgdoVs … [Read more...] about Ticker Tuesday: Setting Up Data Feeds In Google Merchant Center
Ticker Tuesday: Understanding adCenter’s Quality Score
Microsoft adCenter's Quality Score assigned as numerical score and a representation to your PPC keywords, helping you understand the strengths and weaknesses of your PPC account. In this episode of Ticker Tuesday, we discuss how adCenter's Quality Score works, and how it differs from Google AdWords's Quality Score...all in 60 … [Read more...] about Ticker Tuesday: Understanding adCenter’s Quality Score
News Update: Google Analytics Adds Multi-Channel Funnels
Currently only in limited beta release, Google Analytics has added a new feature, Multi-Channel Funnels, to aid advertisers in their marketing efforts. As reported by Google, the main function of Multi-Channel Funnels is to be able to see all the “players” who “assisted” in a tracked and completed conversion. Typically speaking, the last ad clicked gets all the credit for … [Read more...] about News Update: Google Analytics Adds Multi-Channel Funnels
PPC Management For Large Accounts
Let's say you've just picked up a new PPC client. Let's say they have an eCommerce site with dozens of targeted demographics. Now let's add in their 600 products. And oh yeah, the thousands upon thousands of keywords already crowding up their account. Starting to feel a little bit panicked? I haven't even mentioned their $40,000 monthly budget yet! Okay. Take a deep breath. … [Read more...] about PPC Management For Large Accounts
Ticker Tuesday: Bidding Strategies, Part 2
Welcome back to Ticker Tuesday's two-part series on PPC bidding strategies. In Part 1, we discussed when to raise bids, and when to lower them. In this installment, we'll be discussing the specific tools Google AdWords has to offer for bidding, and how each method relates to your end goals. And as a bonus, we'll let you know what metrics you should also be looking at before … [Read more...] about Ticker Tuesday: Bidding Strategies, Part 2
