Google added more metrics and functionalities to custom columns. Get to know what you need to get started and create your own custom insights.
10 Solutions You’ll be Walking Away with from Hero Conf London 2022
Learn solutions for the most pressing challenges in Paid Media and Digital Marketing.
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Troubleshooting Google Analytics Tracking
Read about common Google Analytics implementation and setup errors that cause your data to be incorrect.
Data Driven Attribution: The Future for PPC?
Explore why you should consider using data-driven attribution in Google AdWords and start using attribution models to your advantage.
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Your Facebook Ads Are Working – Here’s How To Prove It
Facebook should be a part of every digital marketing strategy. Learn how to use Google Analytics to make a better, quantitative case for paid Facebook efforts.
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How To View Bing Spend In Google Analytics
Learn the steps to make sure Bing data is reporting accurately in Google Analytics and how to simplify reporting on CPA or ROAS data.
Google, Signature Cocktails, And Audience Labs
Gain an understanding of the data Google collects on audiences and how it's used to create a foundation for successful PPC campaigns.
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Liveblogging Google Marketing Next 2017
Join PPC Hero as we live blog Google Marketing Next 2017. There will be updates about Google AdWords, Analytics, and DoubleClick.
Gain Deeper PPC Insights With The User Explorer Report
Do you ever wish you could get more granular data in Google Analytics? Enter the User Explorer Report.
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Why PPC Clicks And PPC Sessions Never Match
There are many reasons why Analytics clicks and sessions don't match. Read on to find out why.
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Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today
Get tips on creating custom dashboards in Google Analytics and start saving time and adding efficiency to PPC reporting!
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How To Use The Attribution Model Comparison Tool
Understanding your customers' buying journey is a complex task, but it is worth exploring to understand how they typically shop.
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