Small businesses are at a severe disadvantage when trying to run AdWords accounts. Read why and what alternatives are available.
Build Lower Maintenance PPC Campaigns With These 4 Tips
By spending a little more time in the beginning on new PPC campaign builds, you can save time in the long run.
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4 Tips For Better Client Onboarding
The following 4 tips can help you through the onboarding process with a new PPC client.
When Efficiency Becomes The Enemy
Even after attaining efficiency, you can still grow your paid search account by reviewing your campaign settings.
3 Easy Ways To Be Proactive On New PPC Accounts
In paid search, it can be difficult to stay ahead of the game. There are, however, steps PPC specialists can take when working on new accounts to be aggressive.
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Initial Strategies For DoubleClick Bid Manager
In this post, we will identify a few strategies to get started or expand into the DoubleClick Bid Manager platform.
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Sidebar Ads – My Conspiracy Theory
Google's latest change to PPC has many of us asking questions. Read to find out what additional theories one of our writers thinks could be behind the change.
Waking The Dead – Breathing Life Back Into Stagnant Accounts
The PPC landscape evolves around the current competition, client needs, and tools/technology available. Learn how to stay up to date & avoid a stale account.
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Why You Need To Constantly Be Innovating
As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations.
5 Things I Learned About International PPC From HeroConf London
I'd like to share 5 takeaways I learned about International PPC during Hero Conf in London.
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Trust-Based PPC Marketing
There needs to be an emphasis on trust in your PPC marketing. I'll show you how to start utilizing this practice in your campaigns with real examples.
Why We Blog Every Day
Read why we blog every day at Hanapin Marketing and the benefits it has to the industry, our team, and our clients.
