YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.
Amazon Text Ads Are Here – What Does It Mean For You?
In order to bridge the gap between Product Ads and other Amazon seller services, Amazon has released Text Ads. Learn how to setup and what our initial thoughts are.
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Keyword Expansion For Venture-Backed Companies
Last week we touched on market expansion for venture-backed companies. Today, we're going to focus on keyword expansion.
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Building A Team By Sharing The Good
Jeff Allen's email to Hanapin is the result of wanting to change up his mood after feeling bummed out by losing a couple folks who were great teammates.
PPC For Venture-Backed Companies
In order to endure, maintain the positive trend, and conquer your constantly changing goals, you must be prepared to try new things with your paid search efforts.
Going It Alone – Should You Become An Independent PPC Operator?
Ask yourself these 8 questions when you are considering whether to become an independent PPC professional.
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Two Advanced Ways To Build Strong Client Relationships
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth.
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Weekend Bidding Rules For Better Cost Per Acquisition
Learn how we implemented a weekend bidding strategy that reduced cost per acquisition while still managing to grow weekend lead volume.
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Dissecting PPC Agency Pricing Models
This blog post explores PPC pricing models and and also outlines the pros and cons of a handful of other methods and services.
5 Ways PPC Accounts Are Like Toddlers
PPC accounts and toddlers are both similarly draining for remarkably similar reasons. Read on to find how why!
Nail Down A Mobile Strategy In 5 Simple Steps
Having a strategy in place for mobile PPC traffic is important. Read how to develop a mobile strategy and action plan that aligns with your goals.
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How We Quickly And Profitably Ramped Up Spend
My client needed to increase paid search spend an additional $100K over the amount they originally budgeted for. This is how we did it.
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