As you open up the door to research potential partners to assist with your PPC, consider how each agency may be able to tailor their offerings to fit.
Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Have you heard about these helpful tools hiding in your browser for the busy PPCer? Learn about them here.
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The Do’s & Don’ts of Agency Goal Setting
This post outlines some basic do’s and don’ts that will help clients set appropriate PPC goals with their agency.
Top 5 PPC Fails
I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid search campaigns, along with possible solutions.
Rev Up Your PPC Strategy!
A good PPC strategy is one that is working toward the right goal, with the right strategies in place and the ability to activate them.
A Process for Setting PPC Goals
Set solid goals upfront and document both successes and failures and present these scenarios for the client.
PPC Ad Rep Survival Guide
I have learned that although search engine reps may seem as though they are not putting my clients’ best interest first, they can be extremely helpful.
New AdWords Scripts! Non-Converting Keywords and Busted CPA
Making mistakes are a big part of managing a PPC account. There is so much we can learn from our mistakes, and the moment we see them as lessons or opportunities for growth rather than mistakes, we will no longer have...
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A Global Cost View Across Digital Channels in Analytics
Google Analytics has a great tool called Data Import, which allows you to manually import cost data related to other marketing channels.
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Day Trading And Pay-Per-Click
I’ve taken the day trader analogy one step further in outlining specific trading principles and relating them to paid search.
Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.
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Put AdWords In Its Place – Scripts for Changes in CTR and Geo and Device Data
You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts Increase/Decrease in CTR and Geo / Device Data, you can keep the...
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