Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the digital paid-per-click space. In this whitepaper, we cover 10 ways to grow your PPC program including keyword expansion techniques, Shopping Campaigns, Remarketing, Social, Mobile, Display and More.
In this Whitepaper we’ll discuss:
- Keyword expansion and the variety of tools available for research
- How to target users that have a higher chance of converting at a lower cost
- Other markets besides Google AdWords for growth in your campaigns
