Jake has been in the PPC Industry since June 2012. He has worked in agencies and in-house at an electronic components company as a Search Engine Marketing Specialist. He started working at Hanapin Marketing in November 2013.
Paid Search and Shopping campaigns in Google Adwords are sometimes looked at as separate entities and in other circumstances users don't even realize the difference in targeting tactics between the two. Read More »
So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But how do we get to... Read More »