July 27, 2017
Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research?
Well, guess what, you’re in luck!
Each company sent in an overview presentation of their services for your convenience. You’ll find out why you should be considering them for your marketing mix, what exactly they do, and for most, an idea on what their services cost. It’s a one stop shop for marketers looking for new and valuable tools!
With almost 20 companies participating, you’ll find a good variety of platforms that cover different areas including attribution, bid management, brand protection, call tracking, competitor analysis, CRO, reporting, retargeting, and social.
You’ll also find a Quick Reference Guide that Hanapin experts put together to discuss quick details on a couple of the platforms we work with personally. The Guide offers what we use their services for, how they work for our own clients, and what industries they are most effective for.
When I reached out to the companies, a couple of them responded with “I don’t see the benefit for you. Why would you do this?” Valid question!
Hanapin Marketing is a PPC agency – that’s what we do and that’s what we’re really (really) good at it. But it’s part of our mission to be educators and thought leaders in the industry as well. We do everything we can to offer high quality and free resources that our peers can take advantage of and learn to do their job even better. But ad tech platforms, what’s available and what companies are the best to work with, is not a topic that’s approached that often. We have clients ask us all the time about platforms that can make their lives easier and we see our peers asking those same questions. So we decided to “take the bull by the horn” and create a page where you could find out the most pertinent information of the some of the best platforms out there. It’s our way of being a super valuable resource for the PPC community and something we’ve enjoyed putting together.
So check it out and tweet at us @Hanapin to let us know what you think! Also, make sure to check back. We’ll be adding in additional platforms in the next few weeks that needed a bit more time to get their presentations in.