YouTube can be more than just another PPC platform, but selling its value may require a shift in the way we think and talk...

You should try and hone in on that other 79% and get these users more familiar with your brand.

Bing announced two new open betas, In-Market Audiences and Custom Audiences. These targeting options intelligently leverage customer data, enabling marketers to serve better ads.

Learn about four custom affinity audiences you might want to consider creating for your Display campaigns.

The next time you are trying to optimize your account, look at your converters and glean insights about what your users want and who your users are.

Read this 6 section checklist to evaluate a potential programmatic advertising vendor!

Get tips on how Gmail ads can be an effective way to interact with a targeted audience beyond traditional search efforts.