As AdWords sunsets mobile app install campaigns, explore 3 best practices to effectively promote your app with Universal App Campaigns (UACs).

The PPC guide to understanding, setting up, and optimizing AdWords Smart Display campaigns.

Bing Ads is Deleting Content Data. What you should know and do before-hand.

We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact...

Explore the benefits of programmatic advertising and how it can make a positive impact on your PPC strategy.

Get insights from an analysis on how the file size of display ads impacts campaign performance across devices and connection types.

In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.