In this monthly post, we bring you the latest from all of the major platforms.
Continue Reading February Updates to Paid Advertising Platforms
When To Create New PPC Campaigns
In this post, we will discuss at which point new paid search campaigns should be created and the process behind it. This is from my time as an account manager and may vary by account vertical, platform, and network.
Programmatic Guide: Google Display & Video 360
If you’re interested in expanding your digital marketing efforts in 2020, Display & Video 360 is a great way to get started.
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Google Ads Trademark Policies: What You Need To Know
Google Ads trademark issues can cause delays to your campaign. This article covers common trademark issues and steps you can take to fix them.
Continue Reading Google Ads Trademark Policies: What You Need To Know
Google Ads & Microsoft Ads Certification Made Easy
Are you a certified digital marketer? Learn everything you need to know about taking (and passing) the Google and Microsoft certification exams.
Continue Reading Google Ads & Microsoft Ads Certification Made Easy
Gmail Ads Made Easy: The Perfect Guide To Getting Started
A beginner's guide to breaking out of simple Display campaigns and exploring new Gmail.
Continue Reading Gmail Ads Made Easy: The Perfect Guide To Getting Started
Programmatic Guide: Google Campaign Manager
Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.
Continue Reading Programmatic Guide: Google Campaign Manager
What The gclid?
Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?
New Research! The State of PPC
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are...
3 Unconventional Ways to Use Automated Bidding
By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.
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Microsoft Audience Ads: Auto Enabled Via Image Extensions
Search ads within Microsoft Ads can automatically be placed on the Audience Network. Find out if yours are showing and the steps you need to take to remove it if desired.
Continue Reading Microsoft Audience Ads: Auto Enabled Via Image Extensions
How to Exclude Mobile Apps in Google Ads
In this article, you will learn the most effective way to exclude mobile apps and potential challenges in the process. Additionally, I'll outline the potential impact of mobile app traffic on performance.
