Google Ads, Google Display Network
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores. Read More »
Display Network, Google Display Network
Explore how the layered targeting approach can be used in display advertising to increase brand awareness and grow top of funnel conversions. Read More »
Audience Targeting, Automation
While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with great data. Read More »
Audience Targeting, Google Ads
PPC Hero Emma Franks breaks down the step-by-step process to create Custom Affinity Audiences in the AdWords interface, whichever version you use. Read More »
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