Audience Targeting, Google Ads
How To Build Custom Affinity Audiences In Old & New AdWords
PPC Hero Emma Franks breaks down the step-by-step process to create Custom Affinity Audiences in the AdWords interface, whichever version you use. Read More »
Audience Targeting, Google Ads
PPC Hero Emma Franks breaks down the step-by-step process to create Custom Affinity Audiences in the AdWords interface, whichever version you use. Read More »
Display, Google Ads
Google recently launched responsive display ads. Learn how to set up RDAs and the best practices to make your responsive ads true champs. Read More »
Google Ads, Google Display Network
The advancement of technology has changed the way we, as marketers, need to think. Consumers are now in control of the amount of information they require and how they deliver feedback. Read More »
Display, Google Display Network
We hear similar questions from clients on a regular basis. One question we hear often is “How do your other clients use Display Advertising?” Read More »
Display, Display Network
The goal of the Google Display Network (GDN) is simple. It is to bring your message or product to exactly the right customers no matter where they are online. Read More »
Display, Google Display Network
When you do see conversions in the Google Display Network, how do you verify the quality of those conversions? We have some suggestions and tips. Read More »
Display, Google Display Network
Google recently announced the ability to target ads based upon email addresses. This new feature is called Customer Match and is an exciting development. Read More »
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