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Basic PPC Strategies, How To Guides
Get tips for reducing CPL in your account, as well as some more mid and longer-term strategies you can employ when a high CPL... Read More »
Google Ads, How To
In this article we will set up for the AdWords add-on for Google Sheets. By the end you'll set up your own reports and automate the data gathering portion of your workflow. Read More »
How To Guides, PPC Strategy
Why does Return on Ad Spend (ROAS) matter? ROAS is one of the easiest revenue based metrics to measure. It's a simple formula that gives you a holistic picture of your PPC account performance. Read More »
Google Ads Updates, How To
Explore the technical side of navigating the new AdWords interface and learn about features that will make your life easier and help you to save time! Read More »
Hero Conf, How
In preparation for our upcoming Hero Conf Austin 2018, here is a list of ways I ensure I'm getting the most out of the professional events I attend. Read More »
Facebook, How To
Is Facebook a good platform for B2B advertisers? Find out why we tell our clients "Yes!" and learn how to define a solid strategy tailored for your success. Read More »
Basic PPC Strategies, How To
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management. Read More »
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