Ad Texts, Experiments & Testing
Statistical Significance? Who Needs It? (Hint: YOU Do!)
Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples... Read More »
Ad Texts, Experiments & Testing
Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples... Read More »
App Advertising, Display
As AdWords sunsets mobile app install campaigns, explore 3 best practices to effectively promote your app with Universal App Campaigns (UACs). Read More »
Account Structure, Advanced PPC Strategies
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation. Read More »
Account Structure, Advanced PPC Strategies
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy. Read More »
Analytics, How To Guides
A how-to guide on pairing new Supermetrics connectors with Google Data Studio for more in-depth reporting with third-party data. Read More »
Business of PPC, Holidays
It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?" Read More »
Bing, Bing Shopping
Learn the basics of Bing Shopping including setting up your Bing Merchant Center, your shopping catalog, and your first Bing Shopping campaign. Read More »
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