Basic PPC Strategies, Bing
Bing Exact Match Close Variant Update and Beyond
In an effort to help advertisers reach more customers, Bing expands exact match close variant technology. Read More »
Basic PPC Strategies, Bing
In an effort to help advertisers reach more customers, Bing expands exact match close variant technology. Read More »
Attribution Modeling, Bid/Budget Management
The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring the best of the best... Read More »
Keyword Research, Keywords
Keywords are arguably the most important part of a paid search campaign. Make sure you are bidding on the right keywords, not just the ones bringing in traffic. Read More »
Keyword Research, Keywords
Learn about leveraging Dynamic Search Ad campaigns for keyword research and stop missing out on new keyword opportunities! Read More »
Excel, How To
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target. Read More »
Excel, How To
Search Query Reports (SQRs) can be overwhelming. Learn how to use pivot tables in Excel to complete an SQR in under 10 minutes. Read More »
Basic PPC Strategies, Keyword Research
There are many optimizations to be made in Google AdWords and Bing Ads. One optimization of great importance and high impact comes from the search term report. Read More »
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