Get tips on how to gain more control and optimize your dynamic search campaigns with Google's most recent updates.
Continue Reading Google Shares (A Little More Of) The Reins On DSAs
How You Can Generate More Conversions For Lead Generation Accounts
Level up your ad game by using ad customizers and optimizing your geo-targets for lead generation clients, especially for an educational vertical.
Continue Reading How You Can Generate More Conversions For Lead Generation Accounts
Your First Look At The Impact Of Google’s Exact Match Update
Google has changed how exact match keywords are triggered. See what the updates are and what type of performance we have seen early on.
Continue Reading Your First Look At The Impact Of Google’s Exact Match Update
Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
With the rules changing again on exact match, here are 3 ways to adjust your campaigns to alleviate changes to the keywords and search terms reports.
Continue Reading Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
PPC Video Campaign Targeting Methods You Shouldn’t Forget
Just because you’re getting many YouTube impressions and views, doesn’t mean you’re connecting with the right audiences. Learn about better targeting options.
Continue Reading PPC Video Campaign Targeting Methods You Shouldn’t Forget
Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?
Should you use bid modifiers or create device specific campaigns? Brett Schrank presents a couple case studies to help answer this question.
Continue Reading Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?
Bidding In A Mobile Centric 2017
Mobile is continuing to dominate digital advertising. With mobile spend rising, start thinking about how to change your mobile bidding method.
Broadening Your Paid Search Marketing Strategy
Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach!
Continue Reading Broadening Your Paid Search Marketing Strategy
Hidden Costs in your Bid Strategy: Incremental Measurement
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Jay Stampfl will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what...
Continue Reading Hidden Costs in your Bid Strategy: Incremental Measurement
Why You Need To Diversify Your PPC Marketing Mix
Get tips on how to diversify your PPC marketing mix and safeguard your account from unexpected shifts in the marketplace!
Continue Reading Why You Need To Diversify Your PPC Marketing Mix
Expanding Your PPC Coverage Beyond Google And Bing
There is plenty of value to be found within search's alternative options. Furthermore, increasingly complex purchase paths call for expansion outside of search.
Continue Reading Expanding Your PPC Coverage Beyond Google And Bing
What You Need To Know About Click And Bot Fraud
Ad fraud is an eternal struggle we deal with. It causes issues with your reporting and interactions with clients about poor performance.
Continue Reading What You Need To Know About Click And Bot Fraud
