If you have a diversified PPC strategy and are quick to adapt, you can take a bummer of a situation like policy restrictions and turn it around.
One Huge PPC Mistake: Conflating Tactics With Strategy
Paid search accounts aren’t just a tactic in a more encompassing marketing strategy, but rather, they deserve strategies of their own.
Continue Reading One Huge PPC Mistake: Conflating Tactics With Strategy
The 3i’s Of Real, Sustainable Improvement
Goals grow, strategies change, engines constantly “improve” their platforms, etc. It requires a type of patient urgency that few have.
Why We Need To Fail In Order To Move Forward
I’m a firm believer that you must make mistakes in order to learn and progress in your career. Find out why!
Continue Reading Why We Need To Fail In Order To Move Forward
One Way To Become A Remarketing Jedi: Use the Analytics Force
We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.
Continue Reading One Way To Become A Remarketing Jedi: Use the Analytics Force
How PPC Creates Synergy Throughout The Marketing Program
PPC both complements and positively affects other areas of your online and offline marketing programs.
Continue Reading How PPC Creates Synergy Throughout The Marketing Program
Uncovering Conversion Landmines Through Mystery Shopping
What is mystery shopping and how can it help us improve conversion rates for our clients. Find out!
Continue Reading Uncovering Conversion Landmines Through Mystery Shopping
Increase User Engagement For PPC Traffic
While user engagement is a non-traditional PPC goal, there are optimizations and strategies we can take to drive qualified and engaged users to the site.
Two Reasons Why I Don’t Buy Into The Quality Score Hype
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.
Continue Reading Two Reasons Why I Don’t Buy Into The Quality Score Hype
Understanding Budget’s Role In PPC Account Performance
We’ll dive into some budgeting tactics you may want to take when launching new campaigns or as you optimize the account.
Continue Reading Understanding Budget’s Role In PPC Account Performance
Use Remarketing To Think Like A Direct Marketer
Thinking like a direct marketer is crucial to having the best paid search strategy. Read how remarketing can help.
Continue Reading Use Remarketing To Think Like A Direct Marketer
The Client Relationship Mistake We All Make
Many of us make a mistake on a daily basis that we don’t even realize we’re making. Find out what that mistake is.
Continue Reading The Client Relationship Mistake We All Make
