Follow these five steps to make sure your PPC data analysis leads to hero status.

Don't think: "what would be the easiest way to look at our data", think: "what makes the most sense per each type of advertising" when deciding on goals for different areas of your account. Learn more on how to think through goals!

I’m immediately skeptical of a how-to-be-a-thought-leader checklist that doesn’t include thinking or leading. Read my thoughts regarding thought leadership.

While a deep dive is helpful, you can often identify AdWords issues with a few easy steps. If you can commit 30 minutes, you will make decent headway.

PPC isn’t about being a super human but being on top of your accounts and tasks, even on those not so hot days. I’m going to give you 6 tips on how to stay organized and be the PPC Hero you were called to be.

So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.

One of the biggest challenges facing digital marketers is how to measure research online purchase offline, otherwise known as ROPO.