ABM, Ad Campaigns
Enhance the Customer Journey Through Ad Copy
This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey. Read More »
ABM, Ad Campaigns
This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey. Read More »
ABM, Ad Campaigns
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook. Read More »
Google Ads, Reporting / Conversion Tracking
Create projections that are accurate and feel confident in presenting them to decision makers with these 5 tips. Read More »
Conversion Tracking, Reporting / Conversion Tracking
For B2B advertisers who have set up offline conversion tracking and are not sure what to do next, this blog explains how to optimize for the best lead quality. Read More »
Advanced PPC Strategies, Reporting / Conversion Tracking
In this blog, one Sr. Analyst discusses common PPC reporting blunders that she has encountered over the years and how to avoid them. Read More »
Big Data, Reporting / Conversion Tracking
Data management for reporting is time-consuming, so the right tools are key. One paid media strategist shares her enthusiasm for one of those tools, Funnel.io. Read More »
ABM, Ad Campaigns
Microsoft Ads has a time-saving feature that imports Google Ads campaigns. One strategist shares his tips for making the process as smooth as possible. Read More »
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