Google Ads, PPC Opinion
Competitor RLSA: Stay Top of Mind for Site Visitors
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign! Read More »
Google Ads, PPC Opinion
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign! Read More »
Social, Social Media
Sharpen your social advertising knowledge and skills by understanding Twitter Ad targeting categories. Read More »
Facebook, Social
Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites. Read More »
Facebook, Social
Get tips on audience targeting tactics for Facebook app installs! Consider ad testing by hobby, by profession, by app behavior, and by nothing at all. Read More »
Experiments & Testing, Facebook
Read about the scenario of a Facebook Audience without targeting restrictions that provided amazing results. Read More »
Case Studies, Display
Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK). Read More »
Advanced PPC Strategies, Negative Keywords
Learn why using phrase match negatives and segmenting match types will better tailor search terms and cut out unwanted results. Read More »
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