Category: Targeting

Device Targeting Changes Coming To Bing Ads

Bing will further consolidate targeting by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.

Predicting RLSA Expansion In 2015

My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged.

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