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Category: White Papers

How Marketing Executives Are Being Fed Bad Data

How a typical organization requests and interprets what’s happening with their marketing campaigns leads to unclean data, making its way to the c-suite. The concept of “Bad Data” has many definitions, but in this whitepaper, we focus on data that has been misrepresented or misinterpreted...

Why Marketers Don't Trust Data - Q1 Report

Download the new Q1 Report now and find out why your CRM and Platform metrics don’t add up, how to understand these discrepancies, and how your team can work with them and still come out on top.

5 Ways You Are Missing Travel Customers on Mobile

We will delve into some overlooked ideas for expanding your mobile travel marketing strategy. In 2017 and beyond, mobile paid search advertising is crucial for travel companies that want to stay ahead of the market trends and connect with customer in a saturated industry.

6 Pivot Table Examples to Increase Data Analysis Efficiency

This whitepaper includes multiple examples of each type of analysis by using PPC-specific examples. These examples are more general for the sake of showing broad-use cases. There are hundreds of other ways to look at PPC data with a pivot table, depending on account goals,...

5 Facebook Tools You Can't Live Without

While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a complete list, but rather a roundup of Hanapin’s favorite Facebook...

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