An underutilized AdWords tool is Bid Simulators. There is room for doubt, however, ignoring the tool means you can't take advantage of potential areas for improvement.
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Reassess How Your Facebook Campaigns Are Structured
Facebook has made lots of changes over the last few years. If you haven't updated your account structure, it might be time to reassess.
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[New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
In the whitepaper, we’ll discuss what to look at, how to make comparisons, and what tools to use in your analysis.
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Dynamic Search Ads: An Underused Way to Grow Your PPC Account
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.
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4 Tips To Better Diagnose Your Display Network Performance
A mixed strategy of in-depth cleaning and optimization, sustained by a reliable attribution model could actually turn your Display Network frog into a prince.
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PPC Account Structure and Organization Part III
I'm digging back into my account structure rant and talking about how a clean structure can help with all types of PPC accounts.
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Why The Purchase Funnel is Important For Your Campaign Structure
We all know the typical structure for campaign build outs, but with a full-funnel PPC strategy, we can increase our chances of being top of mind when that user decides to make a purchase.
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The Greatest PPC Excel Function You’ve Never Heard Of
Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights.
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How PPC Helps Your SEO Efforts
Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts.
Should Facebook Be At The Top Of Your Mobile Strategy?
Facebook appears to be making large gains in mobile advertising to the point that a majority of their advertising dollars are coming from mobile.
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Voting Begins For The 2015 Top 25 Influential PPC Experts
It's once again time to create our annual list of the Top 25 Most Influential PPC Experts for 2015.
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Analyzing Google’s May 5th Livestream Event Updates
On May 5th, Google Adwords had a product event and it should come as no surprise to digital marketers that mobile was the biggest topic on the agenda.
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