Today Google announced on their Google+ account that in approximately two weeks, the “deleted” status will be renamed “remove”. As far as we can tell, this update is primarily semantical, though the word “remove” does more properly capture the status of a defunct campaign, ad group, or keyword, because the performance history for that entity is still available. Most … [Read more...] about Google AdWords Interface Replaces “Delete” with “Remove”
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Twitter Acquires TapCommerce for Mobile Retargeting Ads
As mentioned in today's Morning Clicks, Twitter announced that they have acquired TapCommerce, who they describe as a leader in the mobile re-engagement advertising industry. The management team for Twitter is very excited about the acquisition, as this allows Twitter to offer more tools and services for app re-engagement advertisements. The acquisition cost is being … [Read more...] about Twitter Acquires TapCommerce for Mobile Retargeting Ads
Write and Schedule Your Holiday Ads Now – Save Time Later
Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough for PPC Specialists. Save yourself the stress of time-sensitive tasks by writing and scheduling your ads now. Writing … [Read more...] about Write and Schedule Your Holiday Ads Now – Save Time Later
Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google was busy with updates this week as you can now segment Brand terms in Analytics, segment performance by distance from a location, and reach the … [Read more...] about Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio
Bing Ads Announces Keyword, Editor, Security, and API Updates
After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Below is a list of recent enhancements to your Bing Ads experience. Opt out of exact match plurals It’s amazing the difference one little “s” can make. After all, there’s not much funny about the four humors, right? Before, if … [Read more...] about Bing Ads Announces Keyword, Editor, Security, and API Updates
Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
It’s been a busy week for the developers over at Google AdWords and Analytics, as they’ve rolled out a bevy of new functionality items over the past few days. Automating Branded Segmenting in Analytics Recognizing the ubiquity of the commonplace best practice to segment Brand traffic out from the rest, Google Analytics can now automatically do this for you. Analytics is able … [Read more...] about Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
Get Ready for Google Shopping
Google Shopping campaigns offer an intuitive way to advertise your products. Shopping has been out of beta for a few months now and I’ve had great success on the platform. If you haven’t heard, Shopping campaigns will completely replace PLAs in August. As a result, it is important that you are both prepared to transition as well as manage the new campaigns. Many of the … [Read more...] about Get Ready for Google Shopping
Google: Stop Losing the Forest for the…Quality Score
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score (PDF), in tandem with a video explaining the AdWords auction parsing process. While there’s a treasure trove of information in both resources, Google seems primarily interested in driving home … [Read more...] about Google: Stop Losing the Forest for the…Quality Score
Bing Ads Announces New Features For Bid Landscape
Do you love using Google’s new and improved Keyword Planner to project what kind of traffic a hypothetical Ad Group might garner before implementing it? Does it frustrate you that this same mechanism isn’t available on Bing Ads? Well disband your frustrations, noble PPC managers! Last week Bing announced that their Bid Landscape tool is now available at the Ad Group … [Read more...] about Bing Ads Announces New Features For Bid Landscape
Still on PLAs? How to Migrate to Google Shopping
Welcome to this month’s series week on PPC Hero! We’ll be focusing on all things eCommerce, letting you know how to fine-tune your campaigns and where opportunity lies. So sit back and learn strategies for boosting your sales and ROI. Google is retiring PLAs (Product Listing Ads) in August and accounts running them will be upgraded to Google Shopping campaigns. Google … [Read more...] about Still on PLAs? How to Migrate to Google Shopping
Google Announces Updated Shopping Feed Attributes
Today Google announced updates to Google Shopping Feed attributes. Google touts these updates as improvements developed from data provided to them by merchants over the past year. The 5 updates that Google specifies include: A strong recommendation that mobile users are served a landing page that is optimized for their mobile experience. Google enables the merchant to … [Read more...] about Google Announces Updated Shopping Feed Attributes
Morning Clicks: Google Introduces New Policies, My Business, Big Players in the Industry Team Up
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. It would not be a week of PPC News without some news on Mobile Advertising. Mobile site call conversions are now available in AdWords. [PPC … [Read more...] about Morning Clicks: Google Introduces New Policies, My Business, Big Players in the Industry Team Up
