Hey you. Yeah, you! It’d behoove you to upgrade your PLA campaigns to Google Shopping campaigns. Why? Because Google is retiring the legacy PLA format in under eight weeks. According to Google, the early returns are in on the Shopping campaigns: “Advertisers who’ve upgraded like Farfetch, US Mattress, LiBoutique and ValuePetSupplies are seeing great success thanks to the … [Read more...] about Google Introduces Bulk Changes in Shopping Campaigns
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5 Ways To Use Google Analytics for CRO That You Haven’t Thought Of – New Whitepaper!
You've got great ads and a great click-through-rate, but you're just not seeing the conversions you want. It's a good time to check out your site and come up with some conversion rate optimization (CRO) ideas. There are a variety of tools available, including some free options to get you started. Google Analytics is a great free tool and is often overlooked or underutilized in … [Read more...] about 5 Ways To Use Google Analytics for CRO That You Haven’t Thought Of – New Whitepaper!
Morning Clicks: Record Setting AdSpend, Behind Scenes at World Cup, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. When search marketing, social media, and the biggest sporting event on the planet collide. [Advertising Age] Targeting the Norwegians? You're probably … [Read more...] about Morning Clicks: Record Setting AdSpend, Behind Scenes at World Cup, and More
Google Launches AdWords Editor Version 10.5
The AdWords Editor is a tool that all Paid Search advertisers are familiar with. The editor allows users to: Work on an account offline Easily make bulk changes in an account Export and import files in order to make account changes Copy or move items from ad group to ad group (or campaign to campaign) And much more The Editor is probably the most utilized tool … [Read more...] about Google Launches AdWords Editor Version 10.5
Google AdWords Interface Replaces “Delete” with “Remove”
Today Google announced on their Google+ account that in approximately two weeks, the “deleted” status will be renamed “remove”. As far as we can tell, this update is primarily semantical, though the word “remove” does more properly capture the status of a defunct campaign, ad group, or keyword, because the performance history for that entity is still available. Most … [Read more...] about Google AdWords Interface Replaces “Delete” with “Remove”
Twitter Acquires TapCommerce for Mobile Retargeting Ads
As mentioned in today's Morning Clicks, Twitter announced that they have acquired TapCommerce, who they describe as a leader in the mobile re-engagement advertising industry. The management team for Twitter is very excited about the acquisition, as this allows Twitter to offer more tools and services for app re-engagement advertisements. The acquisition cost is being … [Read more...] about Twitter Acquires TapCommerce for Mobile Retargeting Ads
Write and Schedule Your Holiday Ads Now – Save Time Later
Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough for PPC Specialists. Save yourself the stress of time-sensitive tasks by writing and scheduling your ads now. Writing … [Read more...] about Write and Schedule Your Holiday Ads Now – Save Time Later
Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google was busy with updates this week as you can now segment Brand terms in Analytics, segment performance by distance from a location, and reach the … [Read more...] about Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio
Bing Ads Announces Keyword, Editor, Security, and API Updates
After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Below is a list of recent enhancements to your Bing Ads experience. Opt out of exact match plurals It’s amazing the difference one little “s” can make. After all, there’s not much funny about the four humors, right? Before, if … [Read more...] about Bing Ads Announces Keyword, Editor, Security, and API Updates
Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
It’s been a busy week for the developers over at Google AdWords and Analytics, as they’ve rolled out a bevy of new functionality items over the past few days. Automating Branded Segmenting in Analytics Recognizing the ubiquity of the commonplace best practice to segment Brand traffic out from the rest, Google Analytics can now automatically do this for you. Analytics is able … [Read more...] about Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
Get Ready for Google Shopping
Google Shopping campaigns offer an intuitive way to advertise your products. Shopping has been out of beta for a few months now and I’ve had great success on the platform. If you haven’t heard, Shopping campaigns will completely replace PLAs in August. As a result, it is important that you are both prepared to transition as well as manage the new campaigns. Many of the … [Read more...] about Get Ready for Google Shopping
Google: Stop Losing the Forest for the…Quality Score
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score (PDF), in tandem with a video explaining the AdWords auction parsing process. While there’s a treasure trove of information in both resources, Google seems primarily interested in driving home … [Read more...] about Google: Stop Losing the Forest for the…Quality Score
