A couple of weeks ago we gave you a sneak peek into Hanapin Marketing’s big plans for the blog redesign. After much anticipation, the day has finally arrived… PPC Hero just got a makeover! The PPC Hero team is very excited to launch our new and improved blog design. If you don’t remember the old look, check out the before and after: BEFORE AFTER We hope you love it as much … [Read more...] about PPC Hero Got a Facelift!
Search Results for: PPC
PPC News Roundup for 2/26/2010
Long or short? Keyword versus key phrase? What is the best targeting strategy for your pay per click campaign? Here is a great post from Search Engine Land that dives into some performance data behind both short and long tail keywords. Google has made it easy to implement search campaigns on mobile phones, but many search marketers are still hesitating to take the leap into … [Read more...] about PPC News Roundup for 2/26/2010
PPC Hero Guides
We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love … [Read more...] about PPC Hero Guides
PPC Hero Blog Series
We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand. The Dynamic Series … [Read more...] about PPC Hero Blog Series
Get more information on PPC services from PPC Hero
PPC Hero is written by the team at Hanapin Marketing, an independent PPC-only agency. We deliver insight, strategy and results to high-spend paid search, display and paid social advertisers. For more information about our PPC services, visit the solutions page on our site! *If you have additional documents or information to send, please contact sales@hanapinmarketing.com. … [Read more...] about Get more information on PPC services from PPC Hero
Effectively Using adCenter PPC Tools
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize your accounts. Microsoft adCenter Desktop Tool As an avid user of the Adwords Editor, I was delighted when Microsoft launched their adCenter desktop tool. Sure, I … [Read more...] about Effectively Using adCenter PPC Tools
Best Practices for Multilingual PPC
Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country. Many companies do not have the resources and budgets to build multiple versions of their website based on language, but through the wonders of pay-per-click, advertisers can efficiently and effectively reach an international or bilingual audience online. The problem with most … [Read more...] about Best Practices for Multilingual PPC
PPC News Roundup for 2/19/2010
Local search might be a great way to boost your clients' campaigns. Actually who am I kidding it’s a great way to boost everyone’s campaign, so make some time to localize your campaigns! Here are some great tips on PPCBlog for setting up your local PPC strategy, so give it a shot. Get your Google click to call deal while you can! Search Engine Watch has a useful post this … [Read more...] about PPC News Roundup for 2/19/2010
Happy Valentine’s Day from PPC Hero!
It's that time of year again and PPC Hero is pulling out all the stops for Miss Clicks...she seems impressed! Best of luck today- and every day of the year- making an impact on the people that matter to you! … [Read more...] about Happy Valentine’s Day from PPC Hero!
PPC News Roundup for 2/12/2010
The importance of strong keyword grouping and organization extends past the Google AdWords interface. How you organize your keywords plays a large role on how to build messaging platforms on your landing pages. Check out this post from Ion Interactive on grouping your keywords around user intent to build smart, higher-converting landing pages. Google Adwords is rolling a new … [Read more...] about PPC News Roundup for 2/12/2010
4 Tips For Getting Out Of Your PPC Rut
Anyone who has been working on a PPC account for a while- whether it be your own or a client’s- probably reaches a point of inspiration deficiency. A new PPC account can be like a new toy (if you’re not as nerdy as us, as I’m assuming you are, and this does not hold true for you I apologize); it’s fun setting it up and seeing what it does and how the world responds. But after a … [Read more...] about 4 Tips For Getting Out Of Your PPC Rut
PPC News Roundup for 2/5/2010
There are some great benefits to the content network like lower click costs, and a large audience base, but like any campaign you need to make sure expanding past search will help you meet your business objectives. Once you’ve done that, it will be easy to get started if you follow this step-by-step guide from PPC Blog. In his post Review Your PPC Keywords, Jason Tabeling from … [Read more...] about PPC News Roundup for 2/5/2010
