We’re excited to announce the newest Hero Conf Summit, created for serious digital advertisers in competitive markets. Once your busy holiday season has subsided, take some time to learn important new strategies and unwind in style. Hero Conf eCommerce Summit is January 22-23, 2015 in sunny South Beach Miami. Join us for a day packed with eCommerce insights sure to have an … [Read more...] about Miami. In January. Need We Say More?
Search Results for: PPC
Morning Clicks: Google’s Latest Releases and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. What's the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries. [Search Engine … [Read more...] about Morning Clicks: Google’s Latest Releases and More
Pay-Per-Click Inside the Financial Services Vertical
Series week continues as we assess PPC management across different industries. This morning Rachael covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the Financial Services Vertical. I spent 7 years working with insurance and banking PPC accounts and … [Read more...] about Pay-Per-Click Inside the Financial Services Vertical
7 More Questions To Ask A Prospective Pay Per Click Agency
In last week's post we looked at seven important questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers. 1) Who Will Be Working On The Account? Ideal Response: A professionally certified and senior employee or a team of certified individuals led by an experienced employee. Appropriate certifications … [Read more...] about 7 More Questions To Ask A Prospective Pay Per Click Agency
New AdWords Scripts! Non-Converting Keywords and Busted CPA
Making mistakes are a big part of managing a PPC account. There is so much we can learn from our mistakes, and the moment we see them as lessons or opportunities for growth rather than mistakes, we will no longer have this crazy fear of encountering them in the PPC journey. AdWords scripts are one way an account manager can identify mistakes in your account and help you … [Read more...] about New AdWords Scripts! Non-Converting Keywords and Busted CPA
5 Tips To Improve Client Communication
It happens to the best of us: you and your client just can’t seem to get on the same page. Neither of you know for sure where each other is coming from or where you're going. Something you thought everyone was on the same page about ends up causing a huge issue because, surprise, you weren’t even in the same book. This post will share 5 tips I’ve found to help clarify some of … [Read more...] about 5 Tips To Improve Client Communication
7 Questions To Ask A Prospective Pay Per Click Agency
When it comes time to find a new pay-per-click agency, there are questions that need to be asked. More importantly, the prospective agency should give intelligent and insightful answers that instill confidence. Below are seven questions that should be asked with their ideal responses. 1) Can You Explain Your Keyword Research Process? Ideal Response: Extensive keyword … [Read more...] about 7 Questions To Ask A Prospective Pay Per Click Agency
Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!
What happens after the click is just as important as what happens before the click, but there's way more to conversion rate optimization than just the technical side, like button color and layout. It's also about the experience. Searchers are smarter now. Not only should you be prioritizing what really leads to a conversion, you should also be looking at the unique perspectives … [Read more...] about Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!
The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
A Global Cost View Across Digital Channels in Analytics
With the appearance of concepts like attribution modeling and holistic strategies across channels, data integration has become a major daily challenge. Viewing the different marketing channels as silos is not an option anymore for marketers who wish to obtain the valuable insights needed to maximize performance. For us digital marketers, an important part of data integration … [Read more...] about A Global Cost View Across Digital Channels in Analytics
Excel Correlation, Causation, and Optimization
Figuring out the "why" behind account performance issues can be a very tricky proposition. At best, it's a quick dive in to the change history and noticing that someone added 500,000 negative phrase match keywords. At worst, though? Well, the worst-case scenario is that there may not be an easy answer, and you'll need to get creative to figure it out. Recently, I was faced … [Read more...] about Excel Correlation, Causation, and Optimization
Morning Clicks: Facebook Expanding Mobile Ad Network and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Advertisers are expected to spend how much money on Display advertising? A recent study projects what advertisers are expected to spend in 2019 on … [Read more...] about Morning Clicks: Facebook Expanding Mobile Ad Network and More
