We all know that paid ads appear above, to the right, and at the bottom of organic listings, and that the two most likely have an effect on each other. We also know that paid ads have the advantage of appearing at the top of the SERP, and we can easily measure performance by average position. In the PPC world we like to measure and analyze everything, but comparing organic … [Read more...] about Leverage Paid & Organic Results to Boost Traffic to Your Site
Search Results for: PPC
Morning Clicks: Ad Free YouTube, How Google Works, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google conducted research into the impact of digital shopping on in-store shopping. [Inside AdWords] YouTube is looking into an ad-free version … [Read more...] about Morning Clicks: Ad Free YouTube, How Google Works, and More
Make the Most of Your Audience
When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences. With this in mind, I recommend linking your remarketing and social media presence through Facebook audience targeting. There are 3 areas that should be considered: standard audience targeting, similar audience lists and remarketing to mail lists. 1) … [Read more...] about Make the Most of Your Audience
Bing Ads Reveals Accounts Summary Feature
Ask and you shall receive! If you work for an agency, you’re probably familiar with AdWords’ My Client Center (MCC) feature. Bing Ads is now providing this same convenience— called Accounts Summary— allowing advertisers the functionality to toggle between as many as 2,000 accounts. If you manage multiple accounts on Bing, the Accounts Summary page will be viewable upon … [Read more...] about Bing Ads Reveals Accounts Summary Feature
Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
With the rapid adoption of smartphones, phone calls have shot to the forefront of paid search strategy because - and it doesn’t take an expert to tell you this - exactly 100% of consumers actually use their smartphones to actually make phone calls. But according to some real experts, the folks at Luma Partners, 52% of people who take action after conducting a mobile search, do … [Read more...] about Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
Bing Ads Announces Universal Event Tracking
Yesterday Bing Ads announced their Universal Event Tracking functionality. In layman’s terms, it’s goal customization, designed for flexibility from one business to the next. Bing’s announcement also included the reveal of audience-based remarketing, which isn’t yet available, but should be in the near future. Bing touts the advertising advantages of UET as … [Read more...] about Bing Ads Announces Universal Event Tracking
How to Keep Your Agency on Top of Holiday Ecommerce Planning – New Whitepaper!
Most digital advertisers already know that the holidays aren't just a time for shopping -- they're an even more crucial time for selling. But what many don't know is how to take advantage of that unique seasonal shift. You know the basics: People are buying more, so you should sell more. You're making more, so you should spend more. But where? When? And what exactly does a good … [Read more...] about How to Keep Your Agency on Top of Holiday Ecommerce Planning – New Whitepaper!
Miami. In January. Need We Say More?
We’re excited to announce the newest Hero Conf Summit, created for serious digital advertisers in competitive markets. Once your busy holiday season has subsided, take some time to learn important new strategies and unwind in style. Hero Conf eCommerce Summit is January 22-23, 2015 in sunny South Beach Miami. Join us for a day packed with eCommerce insights sure to have an … [Read more...] about Miami. In January. Need We Say More?
Morning Clicks: Google’s Latest Releases and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. What's the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries. [Search Engine … [Read more...] about Morning Clicks: Google’s Latest Releases and More
Pay-Per-Click Inside the Financial Services Vertical
Series week continues as we assess PPC management across different industries. This morning Rachael covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the Financial Services Vertical. I spent 7 years working with insurance and banking PPC accounts and … [Read more...] about Pay-Per-Click Inside the Financial Services Vertical
7 More Questions To Ask A Prospective Pay Per Click Agency
In last week's post we looked at seven important questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers. 1) Who Will Be Working On The Account? Ideal Response: A professionally certified and senior employee or a team of certified individuals led by an experienced employee. Appropriate certifications … [Read more...] about 7 More Questions To Ask A Prospective Pay Per Click Agency
New AdWords Scripts! Non-Converting Keywords and Busted CPA
Making mistakes are a big part of managing a PPC account. There is so much we can learn from our mistakes, and the moment we see them as lessons or opportunities for growth rather than mistakes, we will no longer have this crazy fear of encountering them in the PPC journey. AdWords scripts are one way an account manager can identify mistakes in your account and help you … [Read more...] about New AdWords Scripts! Non-Converting Keywords and Busted CPA
