Bing, Bing Ads
Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shop...
The new and improved look for Bing Ads came with updates to the opportunities tab, ad scheduling is now available on Facebook. Read More »
Bing, Bing Ads
The new and improved look for Bing Ads came with updates to the opportunities tab, ad scheduling is now available on Facebook. Read More »
Bing, News Updates
On Monday, Bing announced a slew of updates, including a makeover to the Bing Ads interface. Read More »
Bing, Google Ads
Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google was busy with updates this... Read More »
Bing, News Updates
After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Inside is a list of recent enhancements to your Bing Ads experience. Read More »
Bid/Budget Management, Bing
Do you love using Google’s new and improved Keyword Planner to project what kind of traffic a hypothetical Ad Group might garner before implementing it? Does it frustrate you that this same mechanism isn’t available on Bing Ads? Well disband your frustrations, noble PPC managers!... Read More »
On Demand Webinars, PPC Strategy
New webinar with: Let’s face it, paid search is a war. The competition on Google and Bing is fierce, and search marketers are looking for any advantage to drive more quality conversions for less. But while everyone tracks clicks and online conversions to optimize campaigns... Read More »
PPC News, PPC News Round Up
Bing released some big news this past week. They decided Google had it right all along, and now plan to release what Google AdWords describes as "Enhanced Campaigns" in order to make transitioning AdWords campaigns to easier. Read More »
PPC News
Bing has officially announced that they are making the switch to what Google AdWords refers to as “Enhanced Campaigns”. It appears that Bing has employed the “if you can’t beat ’em, join ’em” approach here, considering in April 2013 Bing explained why they would not be switching... Read More »
Bing, Google Ads
One of the hardest thing to do in the PPC biz is scale accounts that already perform well and have history. I believe this is because we focus on small optimizations and lose sight of the enhancements that will catapult the account. This applies to... Read More »
Bing, Intermediate PPC Strategies
Now that all the hype around the big Google announcement is starting to die down, I thought we should also take a moment to reflect on a few new features that Bing released this month. Some of the features are just minor tweaks like sorting... Read More »
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