Today’s PPC Hero Landing Page Optimization Podcast will focus on the first4lawyers.com PPC landing page, submitted by Lee. Lee submitted the page because he’s looking for ideas to increase his conversion rates, and specifically for thoughts about the website’s overall appearance and calls to action. We don’t have a sampling of the ads and PPC keywords First4Lawyers uses for … [Read more...] about PPC Hero Landing Page Optimization Podcast – First4Lawyers.com
Search Results for: conversion rate
PPC Hero Landing Page Optimization Podcast – GreensBoro500.com
Today’s PPC Hero Landing Page Optimization Podcast will focus on the Greensboro500.com PPC Landing Page, submitted by Nick. Nick said in his submission that this page is about 8 months old, and conversion rates have been declining since that time. They are geotargeted such that ads only appear to searchers within a ten mile radius of their office. The PPC Hero team has … [Read more...] about PPC Hero Landing Page Optimization Podcast – GreensBoro500.com
PPC Hero News Roundup for Friday 9/11/09
We've now entered the last quarter of the year – you know, the one packed with all the holidays and shopping days? It's time to start thinking about and planning seasonal campaigns for clients. Some obvious – and not-so-obvious – dates to mark on your calendar should help get you started. New reporting features are always welcome, especially from Yahoo. Their new Ad Delivery … [Read more...] about PPC Hero News Roundup for Friday 9/11/09
How to Manage and Optimize Second-tier PPC Search Engines
Within this document, and on our blog, we focus mainly on Google AdWords and Microsoft adCenter. This is because these search engines own the lion's share of the search industry. However, second-tier search engines can generate supplemental traffic, leads, and revenue if they are managed and monitored properly. Each second-tier PPC search engine has a unique user … [Read more...] about How to Manage and Optimize Second-tier PPC Search Engines
Grasp the History of an Account by Reviewing a Few Key Metrics
Understanding performance history is critical to making the future of the account successful. If you inherit a PPC account from another management firm or another company, it's important to begin running reports and gathering important data on key metrics you will be measuring. Here are the key metrics that are important in every PPC campaign. This is a good checklist that … [Read more...] about Grasp the History of an Account by Reviewing a Few Key Metrics
Four Quick Ways to Expand Your Negative Keyword List
Another extremely important tactic to successfully inheriting and optimizing a PPC account is to build a negative keyword list. Having a comprehensive negative keyword list can significantly improve not only your CTR but also your conversion rate. Below you will find a list of resources that we use to build a robust negative keyword list: Search Query Report Run a Search … [Read more...] about Four Quick Ways to Expand Your Negative Keyword List
A Few Easy Steps to Optimize Your Account Quickly
Inheriting a PPC account also means inheriting someone else's ad texts. However great your ad-writing skills may be, this isn't necessarily a bad thing. Use the existing ad texts as a springboard for creating new ads that build on the best-performing themes. Doing this will give you insight into what has performed well in the past and give you a strong foundation for future … [Read more...] about A Few Easy Steps to Optimize Your Account Quickly
PPC Hero News Roundup for Friday 8/28/2009
In this economy, you definitely need to be smart about the way you spend your budgets for your PPC accounts – but there can be obstacles. In this post from Search Engine Land, Josh Weller examines 9 problems with paid search and the tactics that can be used to solve them. The Rimm-Kaufman group conducted a small study considering the impact of geographic demographics on search … [Read more...] about PPC Hero News Roundup for Friday 8/28/2009
PPC Hero News Roundup for Friday 8/21/2009
The team at Inside AdWords had an intriguing post this week. There's been some research done lately on how much conversion rates vary with ad position. The results may surprise you. Want to optimize your PPC landing page, but aren't exactly sure where you should begin? Search Engine Watch has a handy list of seven optimization tips to help increase conversions, which includes … [Read more...] about PPC Hero News Roundup for Friday 8/21/2009
Utilize Category Exclusions to Enhance Your Content Network Performance
Refining your performance on the AdWords Content Network requires diligence and a varied approach. We have written previously on excluding specific sites on the Content Network, as well as restructuring your campaign to gain additional exposure. Now I'd like to discuss how you can further optimize your performance by excluding entire categories from your distribution. Within … [Read more...] about Utilize Category Exclusions to Enhance Your Content Network Performance
How Business.com Can Help You Reach Your Lead Goals
With all the talk about Google, Yahoo and MSN all the time, the little guys tend to get left out. By little guys, I mean second tier search engines like business.com, 7search.com, ask.com etc. I’m currently using Business.com for one of my clients and I’m getting decent results. It’s important for PPC advertisers to realize there is more to this world other than Google, … [Read more...] about How Business.com Can Help You Reach Your Lead Goals
5 PPC Tasks to Start Your Month off Right!
As I'm sure you are aware, it's a new month! Now is the time to kick off your PPC campaigns with a bang. There are a few tasks that you can accomplish quickly in the next day or two that will help improve your performance for the rest for the month. When optimizing your PPC campaigns, you should always make positive changes all month long. However, you should front-load as … [Read more...] about 5 PPC Tasks to Start Your Month off Right!
