On Monday, Media Post's Search Insider published an article titled, "Small Businesses to PPC Search: Drop Dead." This article takes an interesting tone, one of caveat emptor for small businesses using PPC as a viable marketing option. When I read this article, I envisioned the author holding a massive red stop sign yelling "DON'T DO IT" to any small business owner who … [Read more...] about Should Small Businesses Really Avoid PPC?
Search Results for: landing pages
Our Top 10 Blog Posts for 2008!
2008 was a great year for PPC Hero! We continued to fight for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. In 2008, I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). I'd like to highlight some of our accomplishments by … [Read more...] about Our Top 10 Blog Posts for 2008!
Google Confirms Conversion Rates Have No Effect on Quality Score
According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. While some of you may already know this, apparently there are many others that don't. And some of these people are actually implementing conversion codes on their site to track easy conversions just to try and increase their Quality Score. Some advertisers … [Read more...] about Google Confirms Conversion Rates Have No Effect on Quality Score
PPC News Roundup For November 14th, 2008
Quite the week for PPC news if I do say so myself. We also have a ton of SEO news that can be found at our sidekick site, SEO Boy! Further, I would like to give two thumbs down to the turn to winter. If only PPC Hero had the ability to change the weather. I may have to look into that ... Anyways, here's the weekly goods: Sometimes trying to target the long tail can be … [Read more...] about PPC News Roundup For November 14th, 2008
How to Use Your Holiday Shipping Information To Reduce Risk and Boost Your Seasonal Sales!
Regardless of what is happening with the economy on a macro level, people are still going buy gifts this holiday season. There may be fewer dollars spent this year than in previous years, but there are still thousands of purchases waiting to be made. Now, your challenge as an SEM manager is to acquire as many of those precious sales as possible. With competition getting … [Read more...] about How to Use Your Holiday Shipping Information To Reduce Risk and Boost Your Seasonal Sales!
Quick Tips to Boost Retail Sales on Black Friday and During the Holidays
It happens the same time every year, Black Friday, (the largest shopping day of the year), Cyber Monday, (the largest online shopping day of the year), and then Christmas. It's the one time of year when people are forced to spend a ton of their hard earned money to buy presents for their friends, family, co-workers, the needy and even their beloved pets. If you're not … [Read more...] about Quick Tips to Boost Retail Sales on Black Friday and During the Holidays
Rookie or Veteran – PPC Basics Every Advertiser Should Know and Use
Get your pencils, paper and book bags ready, we're getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you're are a beginner PPC'er who hasn't started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up … [Read more...] about Rookie or Veteran – PPC Basics Every Advertiser Should Know and Use
PPC News Roundup for October 17th, 2008
We all know that search marketing is a complex beast - Much more than most people would think. Ion Interactive drafts out a ‘Search Marketing Maturity Model' to help get a broad picture of the processes involved in search marketing. Interesting stuff, if we do say so ourselves. Playing the role of fortune teller, Stephen Shankland over at CNET compiles analysts' predictions … [Read more...] about PPC News Roundup for October 17th, 2008
A 400% Increase In Conversion Rate? Yep, It’s Possible!
The PPC Hero team launched our Landing Page Critique Podcast Series in July. We have reviewed a handful of landing pages/websites in order to help readers generate more conversions and revenue. We received an update from one of our landing page critique subjects and thought we'd share their results with everyone. In August, the PPC Hero Team reviewed the landing for Video Game … [Read more...] about A 400% Increase In Conversion Rate? Yep, It’s Possible!
PPC News Roundup for October 10, 2008
Google announces another update for Adwords Editor 6.5. The new version has a new calendar picker for performance stats and horizontal scrolling in the data view plus auto-sizing columns. It also has a new keyword tool that allows users to generate new keyword ideas from words or phrases, which is a nice touch. Current users will be prompted to download automatically, but if … [Read more...] about PPC News Roundup for October 10, 2008
Use Trust Symbols & Credibility Elements to Increase Conversions
At the recent PPC Summit in Los Angeles, Tim Ash gave a presentation on his methods for increasing landing page conversions. Tim is the President and CEO of www.SiteTuners.com. Site Tuners is a multivariate testing website optimizer that helps advertisers test different elements on their landing pages to increase conversions/leads. Tim has also written a very popular book … [Read more...] about Use Trust Symbols & Credibility Elements to Increase Conversions
Our Greatest Hits for September!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from September. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! As part of our series on landing pages, John wrote about 5 landing page changes that build authority and boost … [Read more...] about Our Greatest Hits for September!
