Every third Wednesday of the each month, we have a company-wide training day called Redbop. That stands for Research and Development Best Practices. It's a day where we all get together to teach and learn with each other. It's just one of the ways we stay so on top of our PPC game! So, this week's Whaddya'know Wednesday is a special Redbop edition (which will actually come out … [Read more...] about Whaddya’know Wednesdays (Redbop edition): Side vs. Top Segmentation Hack
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Hanapin Marketing’s Predictions for the Future of PPC
What's the future of PPC advertising? Our staff of experts here at Hanapin Marketing got together to make a video blog about our predictions for the future of PPC in the next 5-10 years. From being able to buy what an actress is wearing on television, right from the television, to having Google chips implanted in our heads--it's clear the staff is not short on … [Read more...] about Hanapin Marketing’s Predictions for the Future of PPC
Whaddya’know Wednesdays: 6 Tips for Successful Ad Writing
Ad metrics got you down? CPL coming in way over goal for your ads, but not your keywords? Maybe you just aren't getting any clicks at all! Well, this week's Whaddya'know Wednesdays expert, Felicia, has 6 tips for you that should help turn that ad performance right around. After implementing these best practices in your ads, you should be on your way to smooth sailing in … [Read more...] about Whaddya’know Wednesdays: 6 Tips for Successful Ad Writing
Whaddya’know Wednesdays: 5 Easy Ways to Get Your PPC Account Out of the Gutter
Your metrics are all over the place, your goals seem far away, and you feel like your optimizations are getting you nowhere: your account is in the gutter! Never fear, this week's Whaddya'know Wednesdays expert, Sarah Stup, is here to help! She's got 5 simple optimizations to make that can really turn your PPC account around. So take a deep breath, count to ten, and click play … [Read more...] about Whaddya’know Wednesdays: 5 Easy Ways to Get Your PPC Account Out of the Gutter
Keyword Match Types: The What and Why
Keyword match types are not a one size fits all kind of deal (like stretchy pants). Instead, all three can be utilized together, or separately, depending on your PPC strategy and/or business type. Each match type has its own set of benefits, as well as drawbacks, but when utilized together effectively, it can give you great results. So, in the following paragraphs, the six … [Read more...] about Keyword Match Types: The What and Why
Dealing With Google AdWords and Analytics Data Discrepancies
A few months ago I wrote a guest post for Portent Interactive about the data discrepancies between Google AdWords and Analytics. It's still something I deal with every day when trying to analyze and make account decisions and I wanted to share this post with our readers. In a touching speech by President Jack Nicholson, he asks alien invaders “Why can't we work out our … [Read more...] about Dealing With Google AdWords and Analytics Data Discrepancies
Whaddya’know Wednesdays: Quality Score
Quality Score is sometimes seen as this mysterious force that affects your AdWords account without any way to manipulate it directly. You certainly can't pay for a better QS--you can only raise it by optimizing your account to do so. In this first installment of "Whaddya'know Wednesdays", we cover some of the lesser known facts about this mysterious … [Read more...] about Whaddya’know Wednesdays: Quality Score
Local Online Ads Made Easier with Google AdWords Express
Google has officially announced the introduction of AdWords Express this week, much to the delight of local advertisers who have been waiting since October to get their hands on it! So what is this AdWords Express? Here’s a video Google published to help new users understand the service: Basically this is a simpler, easier-to-start version of AdWords for local business owners … [Read more...] about Local Online Ads Made Easier with Google AdWords Express
Ticker Tuesday: Using Video In PPC
It's sometimes easy to assume that video is only good for SEO. But video has a lot to offer PPC, especially when it comes to landing pages, conversion types, product demonstrations, and convincing your customers to convert. In this episode of Ticker Tuesday, we take you through the ways that video PPC can improve your overall PPC performance, as well as the different … [Read more...] about Ticker Tuesday: Using Video In PPC
What We Wished We Had Known About PPC
Here at Hanapin, we love working with pay per click. We hound after the latest and greatest PPC news, integrate ourselves with advanced tools, and share our expertise through guides, series, and (coming soon!) our very own Hero Conf. But there was a time when we were all PPC beginners, and so the team sat down to share the things we wish we had known when we first started … [Read more...] about What We Wished We Had Known About PPC
Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC
Part of why I love being a search marketer is that there is such a thriving culture, whether you interact with your fellow SEMers online, at conferences, or even at your local bar. But one thing that has always surprised me about my friends who do exclusively SEO, or have dabbled in SEO but no other form of online marketing, is that they seem nervous about jumping into PPC. … [Read more...] about Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC
Why You Need a Video Campaign, and Why It’s Easier Than Ever
Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new frontier for us Adwords advertisers. And this isn’t only for the search results page, but for YouTube as well. It is safe to say that YouTube is kind of a big deal. With over 400 million … [Read more...] about Why You Need a Video Campaign, and Why It’s Easier Than Ever
