Google's latest change to PPC has many of us asking questions. Read to find out what additional theories one of our writers thinks could be behind the change.
Maximizing Impression Share: How To Use AdWords Competitive Metrics
Read on as we define and review what the AdWords impression share metrics mean to the success of your accounts.
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The AdWords App For iOS Is Here
The announcement we’ve been anticipating for months has finally been made: The AdWords app for iOS has been released!
How To Evaluate Your Ad Extensions
This post should provide you with an impetus to evaluate your own accounts and ad extensions in a slightly more thorough fashion.
Build Custom Formulas Within Custom Columns
Custom columns in AdWords, which grant marketers the ability to segment unique key metrics, have acquired an additional layer of potential application.
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Ensure Your Display Network Conversions Are Legitimate
When you do see conversions in the Google Display Network, how do you verify the quality of those conversions? We have some suggestions and tips.
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Google Releases New Interactive Ads For Mobile
Just months after Google released its Mobile App Marketing Insights Guide, Google is releasing two new types of mobile app advertisements. Why? The Insights Guide revealed that one in every four downloaded apps never gets used.
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When Should You Create New Campaigns?
There are many reasons why it makes sense to create new campaigns. Read on to find out more!
AdWords Releases New Shopping Metric For The Holidays
AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday.
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Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
Lets’ discuss how we can make a case to our key stakeholders to adopt attribution modeling to prove the entire value of PPC.
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Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords.
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AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
One of the main ways to ensure your PPC campaigns are meeting goals is use conversion data. Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and...
Continue Reading AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
