Regardless of your experience, this guide outlines exactly where to invest your time. Find the best resources and step-by-step content for the GAIQ.
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How To Create Google Analytics Custom Attribution Models
If you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good.
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Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Using the data that is in Google Analytics, you can remarket to your site visitors. This feature of Google Analytics is called Google Analytics Remarketing.
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Using Google Analytics for AdWords Conversion Tracking
Today we’ll cover importing Google Analytics goals as conversions in Google AdWords.
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Effective Google Analytics AdWords Data Integration
Throughout 2014, Google Analytics has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features.
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DIY: Easy URL Tracking
URL tracking takes time to set up, but the rewards make it time well spent.
Gain Insight Into User Intent With These Two Analytics Reports
Google Analytics is a powerful tool when used in the right ways, and the Site Search and Behavior Flow reports are good examples of that.
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Make Facebook Ads Even Better With Google
Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform.
The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
The Ultimate Guide to Google Analytics is an overview of the basic configuration and administration settings of the the free version of Google Analytics.
A Global Cost View Across Digital Channels in Analytics
Google Analytics has a great tool called Data Import, which allows you to manually import cost data related to other marketing channels.
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Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Whether we like it or not, multi-channel attribution is part of our digital marketing world - Just as Game of Thrones has become part of mine.
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Google Analytics Now Offers Display Targeting Reports
Google recently launched a new Display Targeting report in Google Analytics.
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