Combine your content marketing strategy with pay-per-click advertisement. Reach more viewers, engage them with quality content and convert them into clients.
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Adjusting Between E-Commerce and Lead Generation
If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.
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Digital Marketing Interviewing – A Tried & True Process For Success
Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix. That makes...
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Why You Need A Process For Integrated Marketing
Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.
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Opinions On SKAG Implementation Have Changed
Should you still be implementing SKAGs in your PPC account? According to Hanapin's Emma Franks, this answer is no. To find out the reasons behind this check out her post.
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How to Hire the Right Paid Media Professional for Your Business
Going through the hiring process is hard enough for traditional advertising fields. Getting the right candidate is crucial and can make or break entire departments. The process is even more difficult for a rapidly evolving and growing field like paid...
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How are Your Best Practices Holding Up In 2019?
Taking a moment in 2019 to take stock on how the industry has changed and how updating best practices will keep you on top of your game.
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PPC Client Account Revenue Pressures
When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop...
Account Management: One of My Top Takeaways From 2018
Managing accounts is much more than following a rulebook, template, or guide. In reality, it frequently allows for (and requires) more creativity and flexibility than I anticipated at the outset.
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Top 4 PPC Interview Questions
Interviewing can be nerve-racking and stressful. Explore the purpose and reasons behind JD Prater's top 4 digital marketing interview questions.
Could Another Digital Agency Easily Steal Your Clients?
Explore a few ways to be proactive in bringing new insights and ideas to your PPC accounts.
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A Remarketing-Free PPC Strategy
PPC marketers need to consider where they would invest their budgets if they could no longer use search and display remarketing, and how they would “follow-up” with site visitors and customers in a similar manner to PPC remarketing.
