Are you a certified digital marketer? Learn everything you need to know about taking (and passing) the Google and Microsoft certification exams.

These free tools can be used to identify profitable audience segments on leading social media platforms and set your social marketing campaign up for success.

This script manages your budget at the campaign level by the hour via a google sheet, so you can scale.

Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process.

A paid media gallery for digital marketing heroes. Ads from Google, Microsoft, Facebook, Youtube, Linkedin, Pinterest, Instagram, and Amazon.

An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.

Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.