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Advanced PPC Strategies, Analytics
Learn how to conduct a content gap analysis. Discover how to find weak spots in your content marketing and fill in those gaps to... Read More »
Google Ads, Industry News
Here are 12 Important PPC Trends to Watch in 2021. By understanding these new PPC trends, brands and marketers can stay ahead of the competition. Read More »
Analytics, PPC Strategy
Artificial intelligence is revolutionizing the digital marketing world. Here are some of the best AI tools currently available for small businesses. Read More »
How To, Tools
Learning a new platform is intimidating for even the most experienced digital marketer. Here are important need-to-knows for utilizing Adobe Media Optimizer. Read More »
Excel, PPC Strategy
Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process. Read More »
2nd & 3rd Tier Search Engines, Search
A look at ten options available for those PPC managers who have run out of growth opportunities in Google. Read More »
Automation, Bid/Budget Management
In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis. Read More »
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