Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models...

A paid media gallery for digital marketing heroes. Ads from Google, Microsoft, Facebook, Youtube, Linkedin, Pinterest, Instagram, and Amazon.

An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.

Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.

Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend and conversion potential for paid...

This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.

See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers.