An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.

Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.

Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend and conversion potential for paid...

This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.

See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers.

Explore a few free tools (with paid optional) that you can use to analyze your PPC competition and improve market share.

The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time and sanity.