The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time...

Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.

The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some...

In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.

In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.

A look at ten options available for those PPC managers who have run out of growth opportunities in Google.

How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and helps decrease the ACoS.