Group Account Director Rachel Poulos shares the 4 main tools she uses to keep her team organized during the busiest seasons.

This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool.

COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies.

Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation.

In this post, we’ll be talking about how to set up a Google Sheets macro, hosted by Google Apps Script.

This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them.

Properly assessing your data and analytics needs often starts with understanding the problem and developing the proper mindset.