This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how...

See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers.

Explore a few free tools (with paid optional) that you can use to analyze your PPC competition and improve market share.

The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time and sanity.

Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.

The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some...

In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.