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How To, Tools
Learning a new platform is intimidating for even the most experienced digital marketer. Here are important need-to-knows for utilizing Adobe Media Optimizer. Read More »
Excel, PPC Strategy
Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process. Read More »
2nd & 3rd Tier Search Engines, Search
A look at ten options available for those PPC managers who have run out of growth opportunities in Google. Read More »
Automation, Bid/Budget Management
In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis. Read More »
Intermediate PPC Strategies, Tools
Explore a few free tools (with paid optional) that you can use to analyze your PPC competition and improve market share. Read More »
Google Ads, Reporting / Conversion Tracking
Create projections that are accurate and feel confident in presenting them to decision makers with these 5 tips. Read More »
Basic PPC Strategies, Intermediate PPC Strategies
Group Account Director Rachel Poulos shares the 4 main tools she uses to keep her team organized during the busiest seasons. Read More »
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