Even after attaining efficiency, you can still grow your paid search account by reviewing your campaign settings.

There are many reasons why it makes sense to create new campaigns. Read on to find out more!

In this guide, we focus on features and settings that can be used to audit your account performance, campaigns, ad groups, and keywords.

Anyone who has used PPC as a channel for lead generation knows that there are two things that are always at the top of everyone’s mind – lead volume and lead quality.

There are many reasons why you might want to perform a PPC account audit. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface.

While geographic targeting is certainly beneficial, the default settings might not be exactly what many advertisers think they are.

Check out my 3 far-reaching scenarios in which you can greatly benefit from 8 different email alerts for your PPC account.