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International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out...
Account Settings, Client Relations
Given the dynamic nature of this industry, it is no surprise that nearly every account manager ranging from in-house to agency, small-business to enterprise, has navigated through a handful of account transitions. Read More »
Account Settings, Basic PPC Strategies
Even after attaining efficiency, you can still grow your paid search account by reviewing your campaign settings. Read More »
Account Settings, Account Structure
There are many reasons why it makes sense to create new campaigns. Read on to find out more! Read More »
Account Settings, Google Ads
In this guide, we focus on features and settings that can be used to audit your account performance, campaigns, ad groups, and keywords. Read More »
Account Settings, Case Studies
Anyone who has used PPC as a channel for lead generation knows that there are two things that are always at the top of everyone’s mind – lead volume and lead quality. Read More »
Account Settings, Google Ads
There are many reasons why you might want to perform a PPC account audit. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface. Read More »
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