Given the dynamic nature of this industry, it is no surprise that nearly every account manager ranging from in-house to agency, small-business to enterprise, has navigated through a handful of account transitions.

Even after attaining efficiency, you can still grow your paid search account by reviewing your campaign settings.

There are many reasons why it makes sense to create new campaigns. Read on to find out more!

In this guide, we focus on features and settings that can be used to audit your account performance, campaigns, ad groups, and keywords.

Anyone who has used PPC as a channel for lead generation knows that there are two things that are always at the top of everyone’s mind – lead volume and lead quality.

There are many reasons why you might want to perform a PPC account audit. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface.