AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover...

Daily management is required for grant accounts because of the limited options for keyword bids and what keywords can be used.

Understand how each placement works and how it can help improve the performance of your campaign.

Knowing the symptoms, root cause, and steps to address each stage can go a long way towards eliminating stress and maximizing results during a full account restructure.

While best practices and principals are very much unchanged, there is certainly a learning curve that comes to perfecting strategy in each unique market.

Understanding your customers' buying journey is a complex task, but it is worth exploring to understand how they typically shop.

Make sure to audit these 6 checklist items before 2017 that are often missed which can improve PPC account results.