One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
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It Takes Two To Make A Thing Go Right—A Tale of Two Clients
So perhaps not ALL good PPC advice can come from a hip-hop song from the 80’s, but I think it certainly applies in this case. As account managers, we are given accounts and told to make them grow, make them...
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True or False: My PPC Goals Are Realistic
Without goals, there is no way to create a long-term strategy for an account. There is a clarification to make: goals and performance are different.
Using Basecamp for Effective Paid Search Management
In this post we will cover what is included in Basecamp and then cover some ways you can use the program for effective account management.
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How Football Shaped My Philosophy Regarding PPC
Building successful paid search accounts requires a well-defined philosophy for approaching account work.
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Manage Your PPC Clients More Effectively By Identifying Personalities
Based on my personal observation of client behaviors, I’ve been able to categorize them into various personality types.
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Showcase PPC’s Holistic Value With AdWords New Store Visits Metric
32% of offline consumers say that location-based search ads have led them to visit a store. AdWords new Store Visits now let us optimize PPC holistically.
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10 Key Traits Found In The Perfect PPC Account Manager
When paid search first hit the scene in the late 1990’s and early 2000’s, businesses had a very narrow view of what they expected from PPC professionals. They were considered ‘back office’, much in the same vane as programmers and...
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2 Important Ongoing PPC Agency Services
You may not be looking for full PPC management services, but you know that you need extra eyes on the account. We list two ongoing services that PPC agencies can offer.
12 PPC Agency Solutions You May Not Know About
The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that can be difficult to navigate. As you open up the...
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4 Bing PPC Predictions To Watch For in 2015
Learn what 4 predictions could have an impact on Bing Ads pay-per-click in 2015.
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2015 Prediction: The Year of Bid and Budget Automation
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’.
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