Client Relations, Opinion
Navigating A Successful "Difficult Conversation"
This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates. Read More »
Client Relations, Opinion
This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates. Read More »
Business of PPC, Client Relations
This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read. Read More »
Client Relations, Intermediate PPC Strategies
This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes. Read More »
Basic PPC Strategies, Client Relations
With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your accounts and hit big goals in 2020. Read More »
Client Relations
Get pointers on crafting an actionable digital marketing meeting agenda with 2 templates you can use for your own future meetings. Read More »
Client Relations, Opinion
You have a client, they want more leads, more sales, more content downloads, more webinar registrations. But there are forces working against them: limited budgets, competition, a poorly designed website, bad creative. The strategy you draft is how you will overcome these forces. Read More »
Client Relations
Internal client transitions can be stressful, but they don't have to be impossible. In this post, I explore the numerous things I have learned along the way that will make transitioning on or off a new account a smooth process! Read More »
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