Excel
Excel For Marketers: Make Your PPC Dashboards Dynamic With Data Validation
PPC dashboards are great for account managers, but they're even better if they're dynamic. In this post, I'll walk you through the steps to... Read More »
Excel
PPC dashboards are great for account managers, but they're even better if they're dynamic. In this post, I'll walk you through the steps to... Read More »
Excel, Pivot Tables
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals. Read More »
Excel, How To
Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend and conversion potential for paid... Read More »
Excel
VLOOKUP is one of those functions that makes Excel great. VLOOKUP has its issues though. Don't worry there is an alternative, INDEX MATCH. Not only does it replicate the functionality but has its own perks and bonuses. By the end... Read More »
Bing Ads, Excel
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency. Read More »
Excel, Search
In this post we'll go over If/Then statements, =SUBSTITUTE, and =CONCATENATE for keyword formatting and ad copy auditing. Read More »
Excel
Here are a few tips and tricks for Excel and Google Sheets that may help you better display your data using charts or even just save you time. Read More »
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