Combine your content marketing strategy with pay-per-click advertisement. Reach more viewers, engage them with quality content and convert them into clients.

If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.

Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix. That makes hiring high-quality digital marketers one of...

Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.

Should you still be implementing SKAGs in your PPC account? According to Hanapin's Emma Franks, this answer is no. To find out the reasons behind this check out her post.

Going through the hiring process is hard enough for traditional advertising fields. Getting the right candidate is crucial and can make or break entire departments. The process is even more difficult for a rapidly evolving and growing field like paid media, a field that demands...

Taking a moment in 2019 to take stock on how the industry has changed and how updating best practices will keep you on top of your game.