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Analytics, Opinion
My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst.... Read More »
Automation, Opinion
The manual methods that work are the exception, not the rule. Repeat that to yourself every time you think you are outsmarting the system. Educate yourself, experiment, and stay excited. Can you imagine working in an industry that doesn’t change and adapt? Read More »
Opinion
How PPCers can find meaning in their jobs, even as tech and digital advertising are increasingly met with hostility. Read More »
Client Relations, Opinion
Staying up-to-date on the latest events that may impact our clients in a negative or positive way. Read More »
Hired Guns: Working With a PPC Agency, Opinion
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional. Read More »
Opinion
Here are four ways on how you can make a seamless transition for your account and help your new contact fit into their role with ease. Read More »
Apple Search Ads, Opinion
Apple Search Ads is essential to my app marketing, but it has a few quirks. In this article, I'll walk you through a few thoughts and tips for progress. Read More »
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