The manual methods that work are the exception, not the rule. Repeat that to yourself every time you think you are outsmarting the system....

How PPCers can find meaning in their jobs, even as tech and digital advertising are increasingly met with hostility.

Staying up-to-date on the latest events that may impact our clients in a negative or positive way.

Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.

Here are four ways on how you can make a seamless transition for your account and help your new contact fit into their role with ease.

Apple Search Ads is essential to my app marketing, but it has a few quirks. In this article, I'll walk you through a few thoughts and tips for progress.

The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with caution.