Looking for some advice about how to be a successful Account Manager? PPC Hero offers some unique advice about the mentality needed to succeed!
Continue Reading The Mentality Needed to be a Successful PPC Account Manager
Finding Success Through A Shared Vision
Hanapin Marketing is a Best Place to Work in Indiana and certified as a Great Place to Work® by Fortune. The secret? Close adherence to the Hanapin vision.
4 Reasons I Prefer Facebook Ads over Google Ads
4 reasons to think about choosing Facebook ads over Google paid search.
Continue Reading 4 Reasons I Prefer Facebook Ads over Google Ads
How to Make Remote Working Successful
Working remotely has its challenges. Explore 4 tips that will help to make remote work a success!
Keeping Up in the Digital World
Tips to help focus your day and tackle the demands of the fast paced digital marketing work space.
What Constitutes Discrimination for Digital Employment Ads?
New suits that allege Facebook facilitates age and gender discrimination have potential to clarify digital marketing law. We break down the implications.
Continue Reading What Constitutes Discrimination for Digital Employment Ads?
Conventional Ad Testing Is Dead, Long-Live AI Testing
The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to make decisions.
Continue Reading Conventional Ad Testing Is Dead, Long-Live AI Testing
AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.
Continue Reading AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
Continue Reading Becoming Allies With The Sales Team: A Lead Gen Solution
Civil Rights Law And Digital Marketing: An Interview With Rachel Goodman
Rachel Goodman, Staff Attorney at the ACLU Racial Justice Program, answers our questions about the intersection of civil rights law and digital marketing.
Continue Reading Civil Rights Law And Digital Marketing: An Interview With Rachel Goodman
How to Get the Most Out of Professional Conferences
In preparation for our upcoming Hero Conf Austin 2018, here is a list of ways I ensure I'm getting the most out of the professional events I attend.
Continue Reading How to Get the Most Out of Professional Conferences
5 Things to Make You Better at PPC Marketing
We are all just out in the PPC World trying to be the best we can be. Here are five things you can do today to be better PPC Heroes tomorrow.
Continue Reading 5 Things to Make You Better at PPC Marketing
