Category: Tools

Facebook Ads Event Tracking Tool

This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.

Target CPA Bidding: Avoiding Over-Delivery

The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some...

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