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Automation, Bid/Budget Management
In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be... Read More »
Intermediate PPC Strategies, Tools
Explore a few free tools (with paid optional) that you can use to analyze your PPC competition and improve market share. Read More »
Google Ads, Reporting / Conversion Tracking
Create projections that are accurate and feel confident in presenting them to decision makers with these 5 tips. Read More »
Basic PPC Strategies, Intermediate PPC Strategies
Group Account Director Rachel Poulos shares the 4 main tools she uses to keep her team organized during the busiest seasons. Read More »
Conversion Rate Optimization, How To
This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool. Read More »
Bid/Budget Management, Tools
COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies. Read More »
Analytics, Big Data
Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation. Read More »
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