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Conversion Rate Optimization, How To
This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool. Read More »
Bid/Budget Management, Tools
COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies. Read More »
Analytics, Big Data
Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation. Read More »
Tools
In this post, we’ll be talking about how to set up a Google Sheets macro, hosted by Google Apps Script. Read More »
Automation, Big Data
This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them. Read More »
Analytics, Tools
Properly assessing your data and analytics needs often starts with understanding the problem and developing the proper mindset. Read More »
Excel, Tools
In this post, we’ll talk about the steps necessary to get your macro set up, where they are best applied in your daily PPC grind, and how they save time. Read More »
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