Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to...

This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.

See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers.

Explore a few free tools (with paid optional) that you can use to analyze your PPC competition and improve market share.

The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time and sanity.

Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.

The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some...