The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the...

Have you ever wondered how to increase your site speed or even considered that you need to increase your speed? Read here about the importance of site speed and how AMP pages can help!

Explore how to build an ad copy template in Excel that will save you time formatting and organizing proposals for your clients or boss!

This PPC investigative report will give you a basic, fundamental understanding of APIs, enabling you to learn more about the advanced aspects of API.

There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help.

Explore a few ways to utilize site search data in Google Analytics to give you new strategies to test in your awareness campaigns in Google Ads.