PPC Divination: Forecasting Uncertainty in Excel
There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can...
Category: Tools
Utilizing Site Search Data to Improve Your Awareness Campaigns
Explore a few ways to utilize site search data in Google Analytics to give you new strategies to test in your awareness campaigns in Google Ads.
Using Google Data Studio for Auction Insights Reporting
Explore how to use Google Data Studio for Auction Insights reporting and gaining competitor insights.
Google Sheets Query Function Need-to-Knows For PPC
The best instrument for building PPC reports is Google Sheets query function. I will cover some of the most important initial items to learn when starting out.
Save Your Account From the Upside Down
Yes, our second episode of Real Life PPC is in fact Stranger Things themed.
Leveraging Optmyzr Part 1: Creating PPC Reports
If you are new to PPC, new to Optmyzr, or new to creating reports, it can be difficult to know where to start. Explore how to create a report in Optmyzr.
Remarketing to User Actions Instead of Page Visits
Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions.