If you are new to PPC, new to Optmyzr, or new to creating reports, it can be difficult to know where to start. Explore...

Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions.

Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.

Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and also alleviates some stress.

Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing.

Facebook's new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests!

Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.