Programmatic, Programmatic Advertising
Connected TV allows for greater reach, better targeting, increased measurement, and more control over frequency capping than traditional TV advertising. Read More »
Content / Display Network, Display
In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan. Read More »
Facebook, How To
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads. Read More »
How To, Video Ads
Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples. Read More »
Competitive Analysis, Experiments & Testing
Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low. Read More »
LinkedIn, Remarketing
Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results. Read More »
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