Today, Google announced a site that acts as a one-stop shop for all your Google Adwords tools called the Google Agency Tool Kit. Within the site is several tools advertisers use every day to help create and optimize their PPC accounts. Below is a list of the tools on the page with a brief description of each. Tools to Plan: Ad Planner - Create targeted media plans … [Read more...] about Get All of Your AdWords PPC Tools in Place
Search Results for: landing pages
PPC News Roundup for February 20, 2009
We know that paid search was utilizied by the Obama team when was was running against John McCain. SEM Geek reviews what was accomplished by these campaigns, and what to expect for future political paid search. Yahoo! has a new "Rich Ad" platform, where you can insert videos and pictures, show your logos, and create deep links. It is currently invite only, but it is definitely … [Read more...] about PPC News Roundup for February 20, 2009
Stop Spending Thousands of Dollars on Unqualified Traffic by Writing Smarter Ad Texts.
More than ever, it's incredibly important to spend your marketing money wisely. This means for PPC, writing ads that not only increase your click-through rates and relevancy, but also qualify each click to make sure that every visitor is highly likely to purchase your products or services. When I write new ads for a client, I research their competitors' sites so that I can … [Read more...] about Stop Spending Thousands of Dollars on Unqualified Traffic by Writing Smarter Ad Texts.
Increase Conversion Rates with User Driven Feedback
When it comes to designing landing pages, everyone thinks they're an expert on what users want: your marketing team, executives, executive's wives, IT and graphic designers all truly believe they know exactly how to design a landing page that meet user's needs. The truth is none of these people should solely be designing your landing pages. You can read a ton of blogs and … [Read more...] about Increase Conversion Rates with User Driven Feedback
PPC News Roundup for February 6, 2009
Happy Friday everyone! I’m taking a road trip up to Chicago this weekend to catch up with a bunch of old college buddies. I’m pretty excited … Plus, it’s not going to be -3 degrees outside, at least not for the foreseeable future. Here is this week’s roundup. Gordon Choi offers up some tips for 2009 SEM. Short and sweet, focusing on PPC. And don't we all love PPC? Watco? … [Read more...] about PPC News Roundup for February 6, 2009
PPC News Roundup for January 30, 2009
Greetings PPC Hero readers! We are recovering from 12" of snow and ice the past couple days. I was pretty happy, though, as Indiana University canceled classes for the first time since the 70's. Here's your weekly dose of PPC links ... Happy Friday! Brad Geddes gives us some helpful web-based tools to aid in your split testing. Brad highly suggests making sure you have enough … [Read more...] about PPC News Roundup for January 30, 2009
Wanna Write an Article for PPC Hero? We’re Looking for Great Guest Articles!
If you have some great PPC management insight and would like to share it with the world, here is your chance! PPC Hero is looking for some great guest articles! We are looking for articles that explore PPC management and strategy (not necessarily industry news or updates). We are open to a wide range of topics within this scope of interest. And, of course, each article will be … [Read more...] about Wanna Write an Article for PPC Hero? We’re Looking for Great Guest Articles!
PPC News Roundup for January 9th, 2009
Happy new year everyone! I had a nice, long vacation in Portland, drinking delicious seasonal beers and hanging out with the family. I hope the holidays treated you all gloriously as well. Being the new year, here's my first PPC roundup for 2009. Hopefully, your SEM agency is doing a great job for you. However, it's always good to know how to spot a bad agency. This post … [Read more...] about PPC News Roundup for January 9th, 2009
6 Ways Diagnose a Problem Within Your PPC Account
It happens to the best of us, you make some changes within an account and realize two days later your clicks or leads have dropped significantly and you're not sure exactly why. In this post I'll show you a few ways you can drill down and figure out mysterious problems within your PPC account. Keep a log: My first recommendation before you even begin managing PPC … [Read more...] about 6 Ways Diagnose a Problem Within Your PPC Account
Our Greatest Hits for December!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! It’s been an on-going question since the Google Quality Score took place: Do conversion rates effect your … [Read more...] about Our Greatest Hits for December!
Maximize Your International PPC Exposure in Microsoft adCenter
One of the more unique challenges of advertising with PPC is targeting customers on the international level. Google has made it maddeningly simple with AdWords (one account can reach the entire world), but Yahoo! and MSN aren't as advanced. Yahoo! forces you to open a new account for each location you're targeting – which can thankfully be placed under a single master account … [Read more...] about Maximize Your International PPC Exposure in Microsoft adCenter
Blog News Roundup for December 26th
From the Adwords Agency Blog, Quality Score fact of the day states that a few bad performance days from testing is not going to kill your quality score. In fact Google recommends you test your ads and landing pages to see what's working and what's not. As long as you delete the non-performers you'll be okay. Search Engine Journal has an interesting post on ways clients can … [Read more...] about Blog News Roundup for December 26th
